Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their visitors.
The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land.
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S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars
Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova.
The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of t…
Want to Know About The Definitive Local SEO Ranking Factors?
Then come check out my session at SMX East 😉 On Tuesday, I’m going to go over what the data truly says about ranking in local pack results. Do you need to focus on link building? Is there even such a thing as a “#1” ranking factor? What value do traditional local signals, like citations, […]
The post Want to Know About The Definitive Local SEO Ranking Factors? appeared first on Local SEO Guide.
New campaigns Overview tab rolling out in Bing Ads accounts
Offering a high-level, customizable view of advertiser accounts
The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine Land.
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Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.
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Let’s Get ASIC: Taking an Audience-First Analytics Approach
What do you picture when we say, “measurement strategy”?
Do you think in terms of vague business goals? Unrealistic campaign objectives? An Excel sheet of basic KPIs and metrics? You’re not alone. A lot of people are approaching digital content marketing strategies the wrong way.…
The post Let’s Get ASIC: Taking an Audience-First Analytics Approach appeared first on Seer Interactive.
Create a website with SEO in mind: Technical pointers
After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called […]
The post Create a website with SEO in mind: Technical pointers appeared first on Yoast.
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.
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Killer demand gen strategy, Part 1: Personas and creative development
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them.
DeepCrawl – Taking SEO Much Deeper with Your Log Files
If you haven’t heard of DeepCrawl before, firstly – where have you been? And secondly, go check out the many useful features of the original version of the tool, and if you’re still not sold see why I’m such a fan. In this post we’re going to be exploring the latest addition to make its […]
The post DeepCrawl – Taking SEO Much Deeper with Your Log Files appeared first on Builtvisible.
Search community mourns loss of veteran link builder Eric Ward
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic…
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Google Stars Logo To Honor S. Chandrasekhar
Today on Google’s home page worldwide is a logo for S. Chandrasekhar, Subrahmanyan Chandrasekhar. He was an Indian American astrophysicist who was awarded the 1983 Nobel Prize for Physics…
SearchCap: Penalty guide, Google Tag Manager scrolls & faster images
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land.
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Our ‘Ultimate Guide to Google Penalties’ launches today
Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance.
The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land.
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AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an ad.
The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land.
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From big to small: 5 free image compression tools reviewed
Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
The post From big to small: 5 free image compression tools reviewe…
SMX East is next week! Will we see you in NYC?
Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket,…
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Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website pages.
The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land.
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Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
The post How blockchain will impact search marketing appeared first on Se…