Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true; the two elements work hand-in-hand on a website to support its organic successes.
Caroline’s Corner: Finding inspiration for your next blog post
After (re)defining the niche of my blog and creating a proper site structure with the needed categories, I felt as if I had reinvented my blog. I decided I wanted to publish at least three articles each week. This meant I would have to write 156 blog posts a year. That number sounds extremely daunting, […]
The post Caroline’s Corner: Finding inspiration for your next blog post appeared first on Yoast.
Mike B Around the Internet
GetFiveStars: Google Write a Review Link Generator – Free Chrome Extension Sometimes big things come in very small packages. Easily being able to generate the Google Write a Review link for service area businesses has not been readily available. This Chrome extension will do that in 0 seconds flat. LocalU Deep Dive: Interview with Cindy Krum – … Continue reading Mike B Around the Internet →
Google’s Love/Hate Relationship With Being Human
So I do Google Opinion Rewards to earn Google Play Credits to play Final Fantasy Record Keeper. If you grew up gaming in the late 80’s early 90’s I highly recommend checking it out. Anyway, I was going through a survey this morning and after the first question of “What Types of Searches” have I […]
The post Google’s Love/Hate Relationship With Being Human appeared first on Local SEO Guide.
Maya Angelou, American Poet, Google Doodle
Maya Angelou American poet, singer, memoirist, and civil rights activist who was born in St. Louis, Missouri has a Google Doodle honoring her today on her would be 90th birthday. She was born on April 4, 1928 and lived until the age of 86, passing on …
Eric Gehler – The Search Community Honors You
This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here.
Eric Gehler is 52 years old, lives in Richmond, Virginia with his wife and soulmate, Margie. They also have 3 cats and “the best dog ever, Samps…
Google Local Panel Images Not Loading
If you look at any Google local result, the local knowledge panel section, and look at the images section…
John Giannandrea Leaves Google To Join Apple
I didn’t see this coming but it seems the reason Ben Gomes is now head of Google search is because John Giannandrea who replaced Amit Singhal a couple years ago was not necessarily fired or demoted but rather he is going to Apple…
Google: No Set Time Periods For A/B Testing Limits
A good question came in video a Google webmaster hangout, in the video at the 21:30 mark the SEO asked if Google has a recommendation around how long A/B tests…
In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
The post In big win, Apple hires Google AI chief John Giannandrea away from Google appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Yes, more Google updates and SERP changes in March 2018 – No surprise, but
More Google updates in March, of course, as would be expected. However, the added fun is the roll out of Google’s Mobile First Indexing.
https://www.webmasterworld.com/google/4889357.htm
read more
Yes, more Google updates and SERP changes in March 2018 – No surprise, but
More Google updates in March, of course, as would be expected. However, the added fun is the roll out of Google’s Mobile First Indexing.
https://www.webmasterworld.com/google/4889357.htm
read more
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here’s a quick guide to why they’re so important, and the six kinds that you should prioritize for SEO.
7 ways to turn a webinar into a stream of link-attracting content
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.
The post 7 ways to turn a webinar into a stream of link-attracting con…
Google local knowledge panel profile images are not loading in search
Broken images in the local Google results seem to be caused by a bug.
The post Google local knowledge panel profile images are not loading in search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Retailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an uncontested view; and one I hear often. Much of the time, you may feel obliged to compensate with more links, but you’re really […]
The post Retailers: Improve your category pages before building links to your site appeared first on Builtvisible.
SEO basics: The difference between tags and categories
Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is […]
The post SEO basics: The difference between tags and categories appeared first on Yoast.
Distrust of the Symantec PKI: Immediate action needed by site operators
We previously announced plans to deprecate Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). This post outlines how site operators can determine if they’re affected by this deprecation, and if so, what needs to be done and by when. Failure to replace these certificates will result in site breakage in upcoming versions of major browsers, including Chrome.
Chrome 66
If your site is using a SSL/TLS certificate from Symantec that was issued before June 1, 2016, it will stop functioning in Chrome 66, which could already be impacting your users.
If you are uncertain about whether your site is using such a certificate, you can preview these changes in Chrome Canary to see if your site is affected. If connecting to your site displays a certificate error or a warning in DevTools as shown below, you’ll need to replace your certificate. You can get a new certificate from any trusted CA, including Digicert, which recently acquired Symantec’s CA business.
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| An example of a certificate error that Chrome 66 users might see if you are using a Legacy Symantec SSL/TLS certificate that was issued before June 1, 2016. |
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Chrome 66 has already been released to the Canary and Dev channels, meaning affected sites are already impacting users of these Chrome channels. If affected sites do not replace their certificates by March 15, 2018, Chrome Beta users will begin experiencing the failures as well. You are strongly encouraged to replace your certificate as soon as possible if your site is currently showing an error in Chrome Canary.
Chrome 70
Starting in Chrome 70, all remaining Symantec SSL/TLS certificates will stop working, resulting in a certificate error like the one shown above. To check if your certificate will be affected, visit your site in Chrome today and open up DevTools. You’ll see a message in the console telling you if you need to replace your certificate.
| The DevTools message you will see if you need to replace your certificate before Chrome 70. |
If you see this message in DevTools, you’ll want to replace your certificate as soon as possible. If the certificates are not replaced, users will begin seeing certificate errors on your site as early as July 20, 2018. The first Chrome 70 Beta release will be around September 13, 2018.
Expected Chrome Release Timeline
The table below shows the First Canary, First Beta and Stable Release for Chrome 66 and 70. The first impact from a given release will coincide with the First Canary, reaching a steadily widening audience as the release hits Beta and then ultimately Stable. Site operators are strongly encouraged to make the necessary changes to their sites before the First Canary release for Chrome 66 and 70, and no later than the corresponding Beta release dates.
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Release
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First Canary
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First Beta
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Stable Release
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Chrome 66
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January 20, 2018
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~ March 15, 2018
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~ April 17, 2018
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Chrome 70
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~ July 20, 2018
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~ September 13, 2018
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~ October 16, 2018
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For information about the release timeline for a particular version of Chrome, you can also refer to the Chromium Development Calendar which will be updated should release schedules change.
In order to address the needs of certain enterprise users, Chrome will also implement an Enterprise Policy that allows disabling the Legacy Symantec PKI distrust starting with Chrome 66. As of January 1, 2019, this policy will no longer be available and the Legacy Symantec PKI will be distrusted for all users.
Special Mention: Chrome 65
As noted in the previous announcement, SSL/TLS certificates from the Legacy Symantec PKI issued after December 1, 2017 are no longer trusted. This should not affect most site operators, as it requires entering in to special agreement with DigiCert to obtain such certificates. Accessing a site serving such a certificate will fail and the request will be blocked as of Chrome 65. To avoid such errors, ensure that such certificates are only served to legacy devices and not to browsers such as Chrome.
Posted by Devon O’Brien, Ryan Sleevi, Emily Stark, Chrome security team
