Google Clarifies Seven Points On Mobile-First Indexing After Much Confusion
Image credit to Shutterstock
Let me start by saying all of these points, in my opinion, is something we’ve covered here before but the interesting thing is that Google felt these seven items are things SEOs who give presentations have confused over th…
Search Buzz Video Recap: Google Algorithm Changes, Bing AMP & JSON-LD, Google & YouTube Spam & Matt Cutts
This week we have a lot to cover, first an algorithmic change in the Google search results over last weekend throughout this whole week. Bing announced a new AMP viewer coming this summer, they also announced JSON-LD support in Bing Webmaster Tools…
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The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords.
Please visit Search Engine Land for the full article.
Get the agency guide to video marketing
Learn tips & tricks for making video marketing easy and affordable.
Please visit Search Engine Land for the full article.
What Is Target CPA and How Does It Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will ma…
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.
Please visit Search Engine Land for the full article.
YouTube Improves Likes Spam Filters To Block Paid Likes
I found this YouTube Help thread interesting because it talks about how they improved their spam filters around fake likes or dislikes. Specifically, starting yesterday, June 14, 2018…
Google Search Console Now Shows How Much Of Their Traffic Is Over Web Light
Yesterday, Google announced on Twitter that they added a new Google Search Console filter in the new beta performance report to filter out Web Light results…
Google Updates Ad Settings: You Turn Off Personalized Ads
Google announced they have updated your ad settings page to enable you to turn off personalized ads and/or see and remove the information Google has on you around personalizing those ads…
Search in Pics: Matt Cutts at SMX, Google summer party & Google intern hat
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A guide to HTML and meta tags in 2018
To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML meta tags and meta tags, and listing some of the more useful tags you can use on your site to help search engines (and users) understand your site better.
When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday
Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, th…
Schema, Structured Data, and Scattered Databases such as the World Wide Web
I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of […]
The post Schema, Structured Data, and Scattered Databases such as the World Wide Web appeared first on SEO by the Sea ⚓.
Perfectly Imperfect Data: How to make data-informed decisions with rubbish data
With no single perfect data source, how can you make decisions you can trust? In this article from Hannah Thorpe, find out where you can go for reliable insights to help you make informed decisions.
Post from Hannah Thorpe
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.
Please visit Search Engine Land for the full article.
5 questions for Yoast’s community hero Taco
Five years ago, I met Taco Verdonschot for the first time. He applied for a job at Yoast. He brought a cake to his job interview. So smart! He was the first developer we ever hired and probably the worst one we had. And although Taco wasn’t much of a developer, I knew right from […]
The post 5 questions for Yoast’s community hero Taco appeared first on Yoast.
World Cup 2018 Google Logo
Today on the Google home page across most countries is a special Doodle, Google logo…
Google Sitemaps URL Order Does Not Matter
Google’s John Mueller said on Twitter that the order of the URLs in your XML Sitemap files does not matter. He did say that you probably should save the “start of the file for the most awesome URLs.” But he later added that “the order among them do…
Google Gives Lessons On College Search
Google announced improved and new college related knowledge panels for those searching for a college or university to attend. Google said “we’re bringing a new feature to Search to help you navigate the college search process…