The Four Most Effective Types Of Instagram Ads: Your Official Cheat Sheet
The digital landscape is changing, and we as marketers have to change with it. Customers want information right at their fingertips, quickly! With 500+ million active users and 80% of that audience following a business on Instagram, you should be lever…
Google releases Target Impression Share, its latest Smart Bidding strategy
The automated bidding feature aims to maximize reach and awareness.
Please visit Search Engine Land for the full article.
Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.
The post Pinterest on visual search: key takeaways appeared first on Search Engine Watch.
Google’s Internal Search Quality Docs Kind Of Mirrors The Manual Actions Help Docs
Back at SMX East, Fili Wiese spoke about Google manual actions. He said while he was at Google years ago, he was tasked in writing Google’s internal documents around search quality. He said based on his memory, those docs are a mirror on some level to…
Google: Trust Associations & Memberships Are Not Used As Direct Ranking Factors
Since I posted about the the story the other day that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm it caused a lot of interesting and unexpected debate in the…
Google: Quality Raters Guidelines Are Not One-To-One With The Ranking Algorithm
I feel like Google has to spend more time telling SEOs to stop obsessing about specific details then helping with technical SEO issues and I called it with this one. Google’s John Mueller had to say in this mornings hangout “quality rater guidelines i…
Early Signs Of A Google Search Algorithm Update
I am seeing some early signs that there may be a Google search algorithm update rolling out this morning. There is some early chatter in some of the forums and some, not all, of the automated tracking tools are also showing changes.
Search Buzz Video Recap: Google Update, News Publishers Ranking, BBB & Trust Signals & Google Audit Tools
This morning there may have been a new algorithm update impacting search rankings in Google. Google confirmed there is an issue they have fixed or are still fixing around news content not being indexed and ranked fast enough…
SearchCap: Digital agency survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
WordPress 5.0, Gutenberg, WooCommerce updates and a bonus!
This week’s roundup focuses on what’s new in Gutenberg, WordPress 5.0, (of course!) but we also discuss WooCommerce’s upgrade instructions and we have a cool bonus for you! Let’s get to it! It’s been a bit of a slow week when it comes to news in general. Well, that is, if we ignore the usual […]
The post WordPress 5.0, Gutenberg, WooCommerce updates and a bonus! appeared first on Yoast.
LinkedIn Carousel Ads: What are They and How Do I Leverage Them?
LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option: carousel ads. This is something that we’ve expected LinkedIn to adopt for quite some time, since Facebook has had this option for awhile now.…
The post LinkedIn Carousel Ads: What are They and How Do I Leverage Them? appeared first on Seer Interactive.
YouTube SEO: Top Factors to Invest In – Whiteboard Friday
Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Wh…
Voice search and local SEO: How to get started?
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
The post Voice search and local SEO: How to get started? appeared first on Search Engine Watch.
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from you.
Please visit Search Engine Land for the full article.
SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Google My Business Breaks Out Primary & Additional Business Categories
Google My Business made a small but useful change to the Google My Business dashboard where you edit your business listing. Now Google will show and let you edit your primary and additional (secondary) categories instead of lumping them into one big ca…
Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way?
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Getting Started with Responsive Search Ads (RSAs)
Live Webinar: Thursday, December 6, at 1:00 PM ET (10:00 AM PT)
Please visit Search Engine Land for the full article.
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads.
Please visit Search Engine Land for the full article.
Google launches special Black Friday, Cyber Monday deals ad unit
Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
Please visit Search Engine Land for the full article.