Yoast SEO 9.2: Getting ready for WordPress 5.0
We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers […]
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Fireside chat with Builtvisible’s Managing Director
How does an award-winning agency handle the challenging and changing nature of the digital marketing landscape? What it’s like managing a growing team and evolving product offering whilst remaining true to your founding roots? Geoff Griffiths, Builtvisible’s Managing Director, sat down with Luca Senatore of Genie Goals to discuss where the industry is heading, offer […]
The post Fireside chat with<br /> Builtvisible’s Managing Director appeared first on Builtvisible.
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.
Please visit Search Engine Land for the full article.
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
The post Algorithm Analysis In The Age of Embeddings first appeared on Blind Five Year Old.
Algorithm Analysis In The Age of Embeddings
On August 1st, 2018 an algorithm update took 50% of traffic from a client site in the automotive vertical. An analysis of the update made me certain that the best course of action was … to do nothing. So what happened? Sure enough, on October 5th, that site regained all of its traffic. Here’s why […]
It’s Not Too Late To Localize Your Black Friday SEO Strategy
Black Friday and Cyber Monday are closing in. For most retailers, Black Friday is one of the biggest revenue generators of the year, but it’s surprising (except perhaps to most SEOs) how many of them neglect the basics. If you fall into that category, you still have a few days to try to turn that […]
The post It’s Not Too Late To Localize Your Black Friday SEO Strategy appeared first on Local SEO Guide.
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last year.
Please visit Search Engine Land for the full article.
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Google Launches New Hotel Web Search Results Pack
Google has begun rolling out a new design for their hotel results local pack in web search. So if you search Google for hotels near X, Google will show you a new look for hotel results in that area, one that looks more like the hotel search results por…
Google My Business Insights Improves Data Latency
Kara from Google posted in the Google My Business Help forums that Google “made improvements to ensure that your Insights data is more up-to-date.” So the Google My Business Insights reports can “now see Insights data up to yesterday.”
Domain Name Registration Expire Date Or Length Not A Google Ranking Factor
We’ve covered this numerous times but hey, Google had to chime in again about the topic of domain name registration length and the expire date of a domain name not being used as a ranking signal by Google’s search algorithms once again.
Google Local Services Ads Tests Showing Number Of Bookings
Google seems to be testing showing the number of bookings that happened through a local services ads directly in the Google ads. Tom Waddington posted a screen shot that shows Google displaying “booked 870+ times near you.”
Google Discovered But Currently Not Indexed Help
In Google Search Console, did you ever see the “discovered but currently not indexed” notice regarding your index coverage status report? Google says in their help document that it might be related to an overloaded server, but Google’s John Mueller sa…
Cast your vote: Let’s give ‘exact match’ real meaning with a new name
We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas!
Please visit Search Engine Land for the full article.
Annelieke’s Analytics: 5 Google Analytics segments for your blog
I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to […]
The post Annelieke’s Analytics: 5 Google Analytics segments for your blog appeared first on Yoast.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
The post An updated look at Alpha-Beta in a world of close variants appeared first on Search Engine Watch.
Send your team to SMX West to amplify learning and savings!
The more you send, the more you save – lock in team rates now!
Please visit Search Engine Land for the full article.
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools.
Please visit Search Engine Land for the full article.
New design for hotel local pack now showing in Google search
Google Hotel local pack got a redesign and adds an additional slot for four listings.
Please visit Search Engine Land for the full article.
Google My Business Insights to get more recent data
Google promised to reduce the latency of the Google My Business Insights reports and tools.
Please visit Search Engine Land for the full article.