Instant-loading AMP pages from your own domain
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new feature of the web enabled by the IETF web packaging specification. Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in browsers that support the necessary web platform feature—as of the time of writing, Google Chrome—and availability will expand to include other browsers as they gain support (e.g. the upcoming version of Microsoft Edge).
Background on AMP’s instant loading
One of AMP’s biggest user benefits has been the unique ability to instantly load AMP web pages that users click on in Google Search. Near-instant loading works by requesting content ahead of time, balancing the likelihood of a user clicking on a result with device and network constraints–and doing it in a privacy-sensitive way.
We believe that privacy-preserving instant loading web content is a transformative user experience, but in order to accomplish this, we had to make trade-offs; namely, the URLs displayed in browser address bars begin with google.com/amp, as a consequence of being shown in the Google AMP Viewer, rather than display the domain of the publisher. We heard both user and publisher feedback over this, and last year we identified a web platform innovation that provides a solution that shows the content’s original URL while still retaining AMP’s instant loading.
Introducing signed exchanges
A signed exchange is a file format, defined in the web packaging specification, that allows the browser to trust a document as if it belongs to your origin. This allows you to use first-party cookies and storage to customize content and simplify analytics integration. Your page appears under your URL instead of the google.com/amp URL.
Google Search links to signed exchanges when the publisher, browser, and the Search experience context all support it. As a publisher, you will need to publish both the signed exchange version of the content in addition to the non-signed exchange version. Learn more about how Google Search supports signed exchange.
Getting started with signed exchanges
Many publishers have already begun to publish signed exchanges since the developer preview opened up last fall. To implement signed exchanges in your own serving infrastructure, follow the guide “Serve AMP using Signed Exchanges” available at amp.dev.
If you use a CDN provider, ask them if they can provide AMP signed exchanges. Cloudflare has recently announced that it is offering signed exchanges to all of its customers free of charge.
Check out our resources like the webmaster community or get in touch with members of the AMP Project with any questions. You can also provide feedback on the signed exchange specification.
Posted by Devin Mullins and Greg Rogers
Instant-loading AMP pages from your own domain
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new feature of the web enabled by the IETF web packaging specification. Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in browsers that support the necessary web platform feature—as of the time of writing, Google Chrome—and availability will expand to include other browsers as they gain support (e.g. the upcoming version of Microsoft Edge).
Background on AMP’s instant loading
One of AMP’s biggest user benefits has been the unique ability to instantly load AMP web pages that users click on in Google Search. Near-instant loading works by requesting content ahead of time, balancing the likelihood of a user clicking on a result with device and network constraints–and doing it in a privacy-sensitive way.
We believe that privacy-preserving instant loading web content is a transformative user experience, but in order to accomplish this, we had to make trade-offs; namely, the URLs displayed in browser address bars begin with google.com/amp, as a consequence of being shown in the Google AMP Viewer, rather than display the domain of the publisher. We heard both user and publisher feedback over this, and last year we identified a web platform innovation that provides a solution that shows the content’s original URL while still retaining AMP’s instant loading.
Introducing signed exchanges
A signed exchange is a file format, defined in the web packaging specification, that allows the browser to trust a document as if it belongs to your origin. This allows you to use first-party cookies and storage to customize content and simplify analytics integration. Your page appears under your URL instead of the google.com/amp URL.
Google Search links to signed exchanges when the publisher, browser, and the Search experience context all support it. As a publisher, you will need to publish both the signed exchange version of the content in addition to the non-signed exchange version. Learn more about how Google Search supports signed exchange.
Getting started with signed exchanges
Many publishers have already begun to publish signed exchanges since the developer preview opened up last fall. To implement signed exchanges in your own serving infrastructure, follow the guide “Serve AMP using Signed Exchanges” available at amp.dev.
If you use a CDN provider, ask them if they can provide AMP signed exchanges. Cloudflare has recently announced that it is offering signed exchanges to all of its customers free of charge.
Check out our resources like the webmaster community or get in touch with members of the AMP Project with any questions. You can also provide feedback on the signed exchange specification.
Posted by Devin Mullins and Greg Rogers
When Google Says I Don’t Know, They Might Know.
Google’s John Mueller said on stage at BrightonSEO last Friday that sometimes when Google says “I don’t know” they actually do know but they don’t know the proper PR way to answer the question yet.
Daily Search Forum Recap: April 16, 2019
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
When Google Says I Don’t Know…
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Please visit Search Engine Land for the full article.
Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Please visit Search Engine Land for the full article.
Google My Business Rolling Out Short Names
Google has started the rollout of “Short Names”; the ability of a business to create a custom, short URL that then can be used for easy access to their business profile on Google. Customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile. So … Continue reading Google My Business Rolling Out Short Names →
Facebook Introduces Cost Cap Bidding
Listen up Paid Social Advertising practitioners, we’ve got another industry update for you and your clients! In an effort to maximize cost efficiency while driving volume for your clients’ primary KPIs, Facebook is introducing a new bidding strategy called Cost Cap Bidding to select advertisers throughout the year.…
The post Facebook Introduces Cost Cap Bidding appeared first on Seer Interactive.
Top 19 Instagram marketing tools to use for success
One billion people use Instagram every month and 500 million use the platform every day. This list covers lots of tools from filters to analytics.
The post Top 19 Instagram marketing tools to use for success appeared first on Search Engine Watch.
Google investigating a new indexing bug – this time with Google News
Oh no – another indexing related bug. But this one is limited to only a few Google News publishers.
Please visit Search Engine Land for the full article.
How to optimize paid search ads for phone calls
70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate of clicks.
The post How to optimize paid search ads for phone calls appeared first on Search Engine Watch.
Seven ways content creators can stop the spread of fake news
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false story will reach 1,500 people 6 times quicker than a true story. False stories were 70 percent more likely to earn a retweet than verified news. […]
The post Seven ways content creators can stop the spread of fake news appeared first on Builtvisible.
Does Google owe us more than just an apology over de-indexing?
Do we deserve more transparency from Google? Do we deserve more then jut an apology?
Please visit Search Engine Land for the full article.
Reading Between the Lines – Three Deeper Takeaways from John Mueller at BrightonSEO
Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith.
SMX Overtime: Starting fresh with new match types and account structures
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.
Please visit Search Engine Land for the full article.
Schema.org is hard; we’re making it easy
Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see […]
The post Schema.org is hard; we’re making it easy appeared first on Yoast.
Yoast SEO 11.0: Structured data awesomeness
Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast […]
The post Yoast SEO 11.0: Structured data awesomeness appeared first on Yoast.
Google’s Indexing Bug Spreads Like A Virus To Coverage Report, URL Inspection Tool & More
The Google de-indexing bug, which took about 6 days to resolve and is supposedly resolved as of last Thursday is now causing issues within Google Search Console. The coverage and enhancement reports, as well as the URL Inspection tool are all impacted…
How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
The post How to conduct a branded search audit appeared first on Search Engine Watch.
The Thin & Blur Line Between Corporate Lifestyle & Other Things
Sadly missing from the reunion were all the guys, namely Stephen. At least they indulged us and reunited on their own for a friend’s wedding earlier this year. Maybe Trey, Dieter and Stephen (still so dreamy) had a drama-free weekend …