Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.
Please visit Search Engine Land for the full article.
Wayback Machine adds ‘changes’ feature
Now you can compare the same URL but on different dates, to see what content was changed, added or deleted.
Please visit Search Engine Land for the full article.
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results.
Please visit Search Engine Land for the full article.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Please visit Search Engine Land for the full article.
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
The post Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along appeared first on Search Engine Watch.
Google adding features for advertisers to promote deals, drive in-store purchases
Local campaign updates, seasonality adjustments and more.
Please visit Search Engine Land for the full article.
How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
The post How to run a successful competitor-focused paid campaign appeared first on Search Engine Watch.
Google Scholar: Indexation & Ranking
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In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices.
How to craft the perfect blog post: a step by step guide
A few of the most asked questions I get as a blogger is how I manage to get traffic to my website, how I get people to stay and how I do all this without losing track. Maintaining a blog is a lot of work, but once your hard work pays off, it is definitely […]
The post How to craft the perfect blog post: a step by step guide appeared first on Yoast.
Searchmetrics: Google’s diversity update did impact search results
Here is another study on the Google diversity update that shows the update did help with diversity.
Please visit Search Engine Land for the full article.
Google May Be Testing Bringing Back Green Ad Label
About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community was not a fan, they felt it blended too much with the organic ads espesially since Google also rolled out favicons in the organic search results…
Google Bug Shows Tons Of Links In Featured Snippets
There is a Google bug that can show tons of links in the featured snippets box on the right hand side panel of the search results. Andy Haley spotted the issue and Ryan Jones shared it on Twitter, Valentin Pletzer was able to replicate the issue as we…
Google Deprecates Support For Social Profile Markup For Knowledge Panels
Google announced yesterday that they have deprecated support for social profile markup specifically for the knowledge panels. Instead Google said you can either claim your knowledge panel and/or let Google figure it out without the markup.
Google: Sitemaps Do Not Directly Impact Your Search Rankings
Gary Illyes from Google said that XML Sitemap files do not directly impact your rankings in Google Search. This is not new news but I like how he said “No, not direct anyway” to answer the question.
Google May Bring Full Page Screenshot Renders To Testing Tools
Google’s John Mueller hinted that Google may be bringing the full page from top to bottom as Google renders it in the testing tool’s screenshot section. John said on Twitter “I understand the desire to check full pages, & we’re looking into getting that, but a browser should get pretty close nowadays.”
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
Please visit Search Engine Land for the full article.
Google Search Console adds mobile-first indexing features
Google adds the date your site switched over to mobile-first indexing to Search Console reports.
Please visit Search Engine Land for the full article.
Spoiler: Rand Fishkin is keynoting SMX East!
Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote all about Google!
Please visit Search Engine Land for the full article.
How to Brief a Freelance Writer in 9 Essential Steps
Nine key points to include in every article brief to a freelance writer, why the information is essential, and what freelance writers themselves say.
Post from Helen Brooks
How to spin a bad site migration into higher traffic and conversions
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
Please visit Search Engine Land for the full article.