Crafting effective outreach emails

Before diving into the nitty-gritty, let’s take a moment to remember that outreaching content via email is not the only approach. There are countless methods to employ— from picking up the phone, to sending DMs on Instagram. As is the theme throughout this content series, I strongly recommend trying out different tactics, but for now, […]

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What is user testing and why should you use it?

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. […]

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