How to Use Video Marketing to Increase Your Brick and Mortar Store’s Brand Value
Video marketing increase brand awareness and drive sales. Videos can be used to create tutorials, how to best use products, announce new features, and educate consumers.
Post from Therese Palmere
PPC Checklist For Website Migrations
You have two sites that you need to merge and you are busy checking off action items from your SEO Website Migration Checklist and Analytics Redesign Guide. But what does a migration mean for your PPC campaigns?
Too often, web developers underestimate the scope of a site migration and your PPC campaigns can suffer the consequences.…
The post PPC Checklist For Website Migrations appeared first on Seer Interactive.
YouTube optimization and intent: Q&A with goop’s Courtney Messerli
Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.
The post YouTube optimization and intent: Q&A with goop’s Courtney Messerli appeared first on Search Engine Watch.
Google: Optimizing For RankBrain Is The Same As Optimizing For Users
RankBrian launched in 2015 and is a way for Google to understand user queries better. Google has said you cannot optimize for it but you can work on making your site better. Gary Illyes from Google said basically making your content for users is acco…
Google Is Investigating Spike In Impressions & Queries
Google’s John Mueller said the Google search team is investigating spikes in Search Console impressions for specific queries. In fact, it seems like Google Trends was showing that spike in those queries as well, so it might be some sort of Google bug …
Google: H1 Tags Are Not Critical For Search Ranking
Google’s John Mueller said that your site can rank fine with or without H1 tags. You don’t have to use any H1 tags, or you can use many, either way, it is not a critical issue specifically for Google search. He did say it helps Google understand the st…
Google Tests Colorful Dots To Explain Search Results
Google is testing showing colorful dots, a blue, red, yellow and green set of dots, to help users understand different search result elements. When you click on the dots, it launched an “about this result” box to help you understand what that search fe…
Google Assistant in Chrome testing Duplex to help users buy movie tickets
The Assistant’s transaction-handling abilities take a step forward.
Please visit Search Engine Land for the full article.
Time’s running out to save big! SMX East Early Bird rates expire this Saturday
If you’re planning to join us November 13-14 in NYC, why WOULDN’T you register now?
Please visit Search Engine Land for the full article.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Please visit Search Engine Land for the full article.
Google’s John Mueller: I Strongly Recommend New Sites Not Use M-Dot URLs
Google’s John Mueller said on Twitter that he strongly recommends sites, espesially new sites, not use m-dot URLs. Google has always strongly recommended sites use responsive designs but here John is saying stay away from m-dots as a strong recommend…
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
Yoast SEO 12.2: Fixes, improvements and more
Yoast SEO 12.2 is a release full of the regular bug fixes and enhancements, but also a new addition to meta robots. Last week, Google announced a new way to give publishers more control over what the search engine can show in the results. This change, however, seems not driven by customer demand, but rather […]
The post Yoast SEO 12.2: Fixes, improvements and more appeared first on Yoast.
5 Different Types of Contribution to Get You Links
Original content contribution should form part of any link acquisition strategy. The key is to only go after the opportunities that offer genuine value.
Post from Sean Potter
Join us at a Webmaster Conference in Mountain View, California
Earlier this year we announced a series of Webmaster Conferences being held around the world to help website creators understand how to optimize their sites for Search. We’ve already held 22 of these events, with more planned through the end of the year. Building on the success of these events so far, we’re hosting a product summit version of this event at the Google Headquarters in Mountain View on Monday November 4th.
Photos from the Webmaster Conference in Kuala Lumpur, earlier this year.
This event is designed to facilitate an open dialog between the webmaster and SEO community and Search product teams. This one-day event will include talks from Search product managers, Q&A sessions, and a product fair giving attendees the opportunity to have direct conversations with product managers. Attendees will learn from the people building Search about how they think about the evolution of the platform, and have the opportunity to share feedback about the needs of the community.
We also realize that not everyone will be able to make this event in person, so we plan to share out much of the content and feedback after the event.
If you’re interested and able to make it, we encourage you to apply today as space is limited. Complete details about the event and the application process can be found on the event registration site. And as always, you can check out our other upcoming events on the general Webmaster Conference site, the Google Webmasters event calendar, or follow our blogs and @googlewmc on Twitter!
Posted by John Mueller, Google Switzerland
How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t.…
The post How to Augment Site Search Data in Google Analytics appeared first on Seer Interactive.
Google My Business To Remove SMS Messaging
In July 2017 Google launched a messaging feature within the Google My Business platform. One of the options was to respond to messages via SMS, a text message. That is going away on November 15th and you will only be able to manages the messages via t…
Google Stops Using MapReduce: This Does Not Impact Google Search
Urs Holzle, the senior vice president of technical infrastructure and Google Fellow at Google and Google’s eighth employee, announced Google is not using MapReduce anymore. But don’t you worry, this has zero impact on Google Search and your rankings im…
Google Search Tests Side Bar Filters New Design
Google seems to be testing a new design interface for the Google desktop search results. Here Google is filling in the white space you normally see on the left and right side of the desktop search results with more options. On the left side you see mo…
Google Ads Recommendations Get Upgraded
Google announced three new updates to the Google Ads recommendations feature. Google now provides improved keyword recommendations, now offers a recommendations table view, and enabled bulk apply and dismiss for manager accounts.