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How we make Yoast SEO understand your language

Manuel Augustin

One of the key features of Yoast SEO is the content analysis. The analysis consists of multiple checks that give you SEO and readability feedback on the texts you write on your website. Some of these checks are language-independent. For these, we don’t need to create specific versions for, say, French and English. For others, […]

The post How we make Yoast SEO understand your language appeared first on Yoast.

AdWords Bing Ads budgets google keyword planner Google: AdWords keyword planner PPC Tips, Tricks, & Tutorials

How Did You Come Up With My PPC Budget?

Alum

Updated By: Meghan Evans

Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…

The post How Did You Come Up With My PPC Budget? appeared first on Seer Interactive.

Google Search Engine Optimization Search Engine Roundtable Uncategorized

Google: HTML Sitemaps Not Worthwhile For SEO Purposes

barry@rustybrick.com (Barry Schwartz)

Google’s John Mueller posted on Reddit that he agrees, that HTML sitemaps are not worthwhile for SEO purposes. He said “I agree. When it comes to SEO … for small sites, your site should be crawlable anyway (and if you’re using a common CMS, it’ll almost always be fine) & for large sites, they’re not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice).”

The 2019 Holiday Checklist for Local SEO Heroes

MiriamEllis

Posted by MiriamEllis



Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold.

Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list. Holiday shopping can and should be cheery, but sometimes it can be a bit of an overload. The end of the year can put local businesses back in the black, but it can be kind of stressful, too.

And that’s why local business marketers need a list of their own. Your agency can be holiday heroes, both to clients and their customers. An organized approach can ensure that no mom with three kids in tow is inconvenienced by a wrong address on a Facebook listing, and no dad is doomed to wander lonely aisles for hours with no help in sight. Strategic planning can save your clients, too, from total holiday frazzle.

Be of good cheer! Download the Moz Holiday Local SEO Checklist, share it with each of your clients, and plan for reputation, rankings, and revenue to rise as a result of your well-orchestrated campaign:

Get your free copy!

Holiday marketing success in 3 segments

Part 1: The client

The local business owner provides the basic, raw materials and agrees to being ready with:

  • Knowledge of their customers and market
  • Sufficient, well-trained staff
  • Front door and indoor signage explaining hours and support availability for complaints
  • Adequate stock
  • Content for marketing
  • A joint commitment to ongoing local listing/social engagement during the holiday season

Part 2: The local marketing agency

Your agency knits up the online picture of local businesses and is ready with:

  • Accurate, complete, persuasive local business listings
  • Unique marketing ideas to set the client apart
  • A joint commitment to ongoing local listing/social engagement during the holiday season
  • Publication of holiday content, on time and in the right places
  • Analytics and post-holiday analysis

Part 3: The customer

The shopper is aided along their merry way by:

  • A great online experience
  • A great offline experience
  • An overall experience that’s exceptional enough to inspire them to leave a review, recommend the business via WoM, and return for more shopping after New Year’s Day.

A lot of time and care goes into crafting happy holiday customers. Ready for a detailed list of the finer points that could take your agency’s reputation to heroic proportions as we put a bow on 2019?

Download the holiday checklist!

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