Culture Inside SEER

Attitude of Gratitude: 15 Things We’re Grateful for This Year

Maile Timon

Here at Seer, we send Know-Your-Company emails to learn more about our team members. Some are business-oriented, where we share what we’ve accomplished, thought leadership, or a difficult situation or experience that may help another team member. Some of these emails are on the lighter side, where we ask for opinions, fun facts, or recommendations.…

The post Attitude of Gratitude: 15 Things We’re Grateful for This Year appeared first on Seer Interactive.

Content

Creating content that doesn’t compete with your eCommerce pages

Carla Thomas

For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge that can quickly crop up though, is that of duplicate content where blog posts and product pages start targeting the same terms. Planning and creating well thought out, […]

The post Creating content that doesn’t compete with your eCommerce pages appeared first on Builtvisible.

paid social PPC social media Tips, Tricks, & Tutorials

Types of LinkedIn Ads & How to Use Them

Emily Pollock

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target!

If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn.…

The post Types of LinkedIn Ads & How to Use Them appeared first on Seer Interactive.

content seo

It’s not enough to ‘write content’. You have to publish resources.

Jono Alderson

Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]

The post It’s not enough to ‘write content’. You have to publish resources. appeared first on Yoast.

Approval Content Content Creation content marketing digital pr Ideation PR Sign off

How to Get a Content Idea Signed Off

Alex Jones

High-quality content marketing will always be in demand, and good content can hit every stage of the sales funnel. Whilst many in-house teams have invested in their content marketing capabilities, most digital marketing agencies are still at the forefront of helping brands reach their audiences.

Creative marketers often learn quickly that coming up with a top idea is only half the battle. The other, and much harder battle, is gaining approval from the client, and to gain their buy-in on how great your idea is and why it will work.

Post from Alex Jones

SEO Tips, Tricks, & Tutorials

Don’t Panic: A Traffic Decline Analysis Checklist & Toolbox

Hannah Tom

Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to take hold.…

The post Don’t Panic: A Traffic Decline Analysis Checklist & Toolbox appeared first on Seer Interactive.

SEO

XPath Cheat Sheet for SEO

Christina Blake

When I’m working on an analysis I like having more data than I probably need in front of me. Like, ALL the data. That’s why I like scraping stuff.

I’ve found tons of uses for using custom extraction in Screaming Frog or scraping data with tools like Data Miner, Outwit, or Python – collecting skus or product numbers from pages while running a crawl, pulling local SEO data, scraping communities or forums for user questions, or even grabbing open graph tags or schema.…

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