How to Find Your Sitemap
What Is A Sitemap & Why Is It Important?
A sitemap is a list of the indexable pages on a website. The most common type of sitemap that is typically referred to in SEO is formatted for search engines to help their web crawlers find all URLs on a domain. …
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Everything You Need to Know About 404 Errors for SEO
A 404 is just fancy computer talk for “Not Found”. In other words, when you click on a link or type a URL into your browser bar, the browser goes to the server and is like, “Hey man, can I get this webpage?” and the server is like, “Sorry dude, I can’t find that page anywhere”.…
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5 Tips for Managing Up as an SEO Associate at Seer
The support role at any digital marketing agency can vary in levels of responsibility and ownership. In my experience as an SEO Associate (the SEO support role) at Seer, I’ve been encouraged to take on challenges and ownership of several tasks that would normally be slotted under the Account Manager at other agencies.…
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Project Management for Beginners: The Basics
What is Project Management?
Project management is everywhere! Whether you’re building a new home or planning a wedding, project management techniques are being used in one way or another. A project is something that you do to solve a particular problem or achieve a specific goal.…
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Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year — and that the Summer Olympics will go on.
Please visit Search Engine Land for the full article.
How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do
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Covid-19 has had a noticeable impact on our economy so far, there is no doubt about that.
Google Spring Season & Fall Doodles 2020
Today is the first day of Spring in the northern hemisphere but no, doesn’t really feel that way – I am sure you all feel similar. It is also the first day of fall in the southern hemisphere. Google has hot air balloon Doodles for both.
Google Handwashing Doodle For Dr. Ignaz Semmelweis Tomorrow
Tomorrow, March 20th, Friday, Google will be posted a hand washing video Doodle recognizing Dr. Ignaz Semmelweis, widely attributed as the first person to discover the medical benefits of hand washing. The Doodle shows a video of how to properly wash …
Google Stops Displaying Almost All Top Right Featured Snippets
Google has virtually stopped showing featured snippets in the top right position of the search results page. There are some exceptions but for the most part, in virtually all cases, Google is no longer showing the top right featured snippets.
Google Local Showing Review Mentions By People
Andy Simpson shared a screen shot (that I cannot replicate) of Google Local showing a summary of how many people mentioned a phrase in the comments. In the example below it says “4 people mention atmosphere” and “3 people mention kids.”
Google Says More Granular Levels Of Speed May Become A Ranking Factor
Google’s John Mueller said in a webmaster hangout earlier this week that maybe in the future Google will look at speed metrics in a more granular way when it comes to ranking. Right now, only super slow sites are really impacted by the speed update bu…
Effective SEO copywriting hints to increase your traffic in 2020
While ranking well on SERPs has its benefits but you can’t ignore your readers. Tips for SEO copywriting to build trust and credibility.
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How to Prepare for a Big Meeting: Checklist & Tips
How to Prepare for a Big Meeting: Checklist & Tips
Meetings range in scale for any organization, from quick one-on-ones to touch base on a project to quarterly business reviews or contract renewal meetings.
One-on-ones are often casual in nature, not requiring a hard agenda and typically focused on a few strategies and tactics.…
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Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak
The crisis may become a breakout moment for Nextdoor.
Please visit Search Engine Land for the full article.
Live With Search Engine Land: Top SEOs talk shop, social distancing with Barry Schwartz
Please visit Search Engine Land for the full article.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
Please visit Search Engine Land for the full article.
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.
Please visit Search Engine Land for the full article.
A look at Google’s recent COVID-19 related policies in search
It’s critical for all search engines to pull together to thwart bad actors and provide accurate information consumers need during a crisis.
Please visit Search Engine Land for the full article.
Possible Google Search Ranking Algorithm Update This Week
Normalcy makes us happy, even if that normalcy is change. And that is what we seem to have this week with another unconfirmed Google search ranking algorithm update this week. This update may have started on Monday, March 16th and continuing through …
Google Search Partners Program Implements New Requirements
New Search Partner Requirements Launching June 2020
Google Search Partners Program has announced that beginning in June 2020, they will be requiring new protocol to earn and maintain partner status. The company sent out the following tweet on February …