Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses.
The post Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us appeared first on Search Engine Watch.
Google not indexing new content again
Google is aware of these reports and is investigating the issue.
Please visit Search Engine Land for the full article.
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine Land.
Please visit Search Engine Land for the full article.
Five ways a CRM system improves SEO results
A CRM system aligns perfectly with the goals of an effective SEO strategy. More on data insights, customer experience, content creation, and more.
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Considering software to manage your digital commerce advertising? Here’s what you need to know.
There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
Please visit Search Engine Land for the full article.
Bing Places Integrates GoFundMe
Bing announced it has partnered with GoFundMe to integrate it into Bing Places. This enables businesses that need funding from its community an easy way to highlight that need in Bing Search and Bing Maps.
Google Tests Side Bar Filters Design In Search Again
Back in September we reported Google was testing a new search results design that had search filters on the left hand side, with more colors. I personally cannot replicate it but it seems more and more people are seeing this test now.
Google: HTML Noindex; Google Won’t Process Meta Robots In JavaScript
Martin Splitt from Google clarified that if Google sees in the initial HTML a noindex; it won’t be able to process any meta robots changes or information from within your JavaScript. Martin said “I tested if we process changes to the meta robots in JS…
Google Local Services Ads COVID-19 Services Selections
Google has added options for some local businesses to highlight the types of services they are offering during the COVID-19 outbreak. This is within the Google Local Services Ads and you can select, depending on your business type, what levels and typ…
Google Continues To Tests Favicons In Search Results After Removing Them
In January Google started to display favicons in the desktop search results, only to mostly remove them a month later after a lot of criticism. But since then Google has been testing showing these favicons to a limited number of searchers and they con…
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.
Please visit Search Engine Land for the full article.
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use CBO.
Please visit Search Engine Land for the full article.
How to Communicate Through Digital PR During, and Post-Pandemic
Is there such a thing as a PR Pandemic Strategy? Well yes, but it’s likely to feed into a wider business strategy. In this advice article, Alex Jones talks about and offers actionable insights into making the most of your digital PR, during and post-pandemic.
Post from Alex Jones
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
Please visit Search Engine Land for the full article.
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
Please visit Search Engine Land for the full article.
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
Please visit Search Engine Land for the full article.
SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh
SEO expert Niki Mosier of Two Octobers shares insights about
managing Q&A and when it makes sense to add a service menu.
Please visit Search Engine Land for the full article.
How to Fix the HTTPS Not Secure Error
What is HTTPS?
HTTPS stands for “Hypertext Transfer Protocol Secure”. It is an internet protocol that allows for the secure flow of information between a server (website) and client (whoever is accessing the server). HTTPS sites provide numerous benefits over HTTP for internet users, including:
- Authentication – ensures that the intended website is shown to users
- Data encryption – prevents unwanted tracking or information stealing
- Data integrity – prevents data from alteration during transfer
Does HTTPS Matter for SEO?
…
The post How to Fix the HTTPS Not Secure Error appeared first on Seer Interactive.
The Importance of Site Structure & Hierarchy for SEO Strategy
Although sometimes overlooked, site structure is extremely important to SEO performance for both Google indexing and user experience. Site structure can ultimately affect SERP results through crawlability, CTR, and overall user experience and should be top of mind for SEO initiatives.…
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Where Do I Start? How to Prioritize SEO Opportunities
One of the most common questions I hear as an SEO consultant is “Where do I start?”
Getting started with an SEO project is exciting, but it can also be very overwhelming. There are almost always a ton of opportunities to tackle in order to improve your client’s website and meet their goals?…
The post Where Do I Start? How to Prioritize SEO Opportunities appeared first on Seer Interactive.