5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey
Written by: Marianna Morris & Jordan Frank
According to CMOs, What is the Outlook on Marketing Spend in 2020-21?
The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of th…
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories.
Please visit Search Engine Land for the full article.
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner.
Please visit Search Engine Land for the full article.
Google Ads Guide: Responsive Display Ads
What are Responsive Display Ads (RDAs)?
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
The post Google Ads Guide: Responsive Display Ads appeared first on Seer Interactive.
Google Charge For Access Free Search Results? Doubt It, Says John Mueller.
Could you imagine if Google charged a fee for you to enter a query into its search box? Back in the old days, you had to purchase a license to search librarian databases (maybe even today). But imagine if Google charged a fee, like a toll booth, to t…
SEOs Bracing Themselves For Another Google Core Update
“Is it just me or have things been a little too quiet recently,” said on SEO at WebmasterWorld. That is the feeling recently since we saw a couple search ranking (or indexing) bugs a couple of weeks ago and it has been 3 months and 22 days since the l…
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to over-the-phone.
Please visit Search Engine Land for the full article.
Protect your brand and campaign with validation (part two)
Builtvisible’s validation framework There are numerous approaches to validating ideas in the industry with various acronyms flying around. While I’m not saying Builtvisible’s approach is the definitive one, we find it works for us. Our approach allows us to stick to our core values, and in case it’s helpful to you, I’ve shared the set […]
The post Protect your brand and campaign with validation (part two) appeared first on Builtvisible.
Google Video Search Snippet Carousel Makes TikTok’s Day
Here is a newish video carousel look that Valentin Pletzer spotted in the Google mobile search results. It is like the image carousel you see in some search result snippets but with videos, in this case, TikTok video clips.
Google Maps Using Overlays For Claim Business Or Suggest Edits
Google Maps is now using an overlay box when you want to try to claim a business or suggest an edit for a business listing. This is instead of taking you to a new page to claim the listing. Ben Fisher said on Twitter “Claim This Business (CTB) now op…
Google Explains Why You Probably Didn’t Get Into The Virtual Webmaster Unconference
As you know, the Google virtual webmaster “unconference” is taking place today. It was sold out within a few hours after it launched and thus Google promised to hold a more formal virtual conference to fit more people later this year. Google also brie…
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content.
Please visit Search Engine Land for the full article.
Back to school looks very different this year
For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more.
Please visit Search Engine Land for the full article.
Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages”
Watch the Video:
Read the Transcript:
What’s up, y’all? Wil Reynolds here for another wasteful Wednesday and this meircoles, we’re going to talk about Spanish words.
OK, we’re going to show you some examples of common Spanish words that we’ve seen trickle in a little bit here and there on different type of accounts.…
The post Wasteful Wednesday with Wil Reynolds #13 – Keyword of the Week “Languages” appeared first on Seer Interactive.
Top five tips to use Twitter’s new Voice Tweets feature
Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature.
The post Top five tips to use Twitter’s new Voice Tweets feature appeared first on Search Engine Watch.
Google Search Snippet Shows “X Topics Include”
Kevin Webster shared this screen shot of a Google search result snippet. The snippet says “4 topics include” and then shows those four topics. It pulled from the header tags on the page he said. I think this specific snippet is newish but Google has b…
Google Search Console Performance Report Data Hints At Featured Snippet Filters
Fairly recently Google told us we should not expect to see a filter to see featured snippet related data in our performance reports in Search Console. But then we saw the that Google started showing #:~:text= url parameters in the reports for image res…
Do SEOs Blindly Believe Google’s John Mueller
There is this Reddit thread asking if you blindly believe and follow what John Muller of Google says. So John actually shared this thread on Twitter and added Twitter poll asking the question. I reshared it, as did dozens of others and there are thous…
Google Tests Line Separators Between Search Results Again
We see Google testing line separators between the Google search results every now and then. We saw it twice in 2015 and every now and then since. Here is another attempt at doing these dividers in the Google search results.
Google: The 2004 Sandbox Ranking Theory Was Likely About Indexing
The Google Sandbox theory started in early 2004, where new sites would not rank well for a while. Well, Gary Illyes and his Google friends spoke about it in the latest Search Off the Record podcast. In short, Gary said he thinks it wasn’t a ranking r…