The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising.
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What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish.
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iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017.
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Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads
The company says efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that led to an increase in removed ads in 2016.
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Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Want to see if the same search query is appearing in different ad groups?
Columnist Daniel Gilbert of Brainlabs has the perfect script to help you stay in control of your AdWords queries.
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Spotted: New Google ad label test with green outline on white background
The new look was seen in the UK on desktop.
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Bing Ads launches Automated Imports to sync campaigns from AdWords
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
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Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
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Bing Ads rolls out scheduling for ad extensions
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.
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How artificial intelligence drives PPC automation
As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we’re relying on.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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Integrated Marketing Analytics: Creating a single source of data truth
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…
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Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
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Google is launching automated call extensions in mobile ads on February 6
Call extensions will automatically pull phone numbers featured on landing pages.
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AdWords Managed Accounts can finally share negative keyword lists across accounts
Create a single list of negative keywords that can be applied to campaigns within an MCC.
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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.
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Choosing an attribution model: When, not which
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
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Google to start overriding call extension numbers with location-specific phone numbers in ads
Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017.
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