Category: Search Engine Watch

The competition for search engine real estate is fierce. Don’t be satisfied with a Google listing that doesn’t highlight you from your competitors. Here are a few tips that should help your Google search result attract the most attention.

Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data.

If you serve country-specific content to end users, you won’t be penalized as long as you make sure that what you serve to Googlebot is the same as what you would serve to a user from the same country that Googlebot is coming from.

The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores.

If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you’ve probably noticed that it hardly ever changes. In a new video, Google’s Matt Cutts says “the PageRank indicator will probably start to go away a little bit.”

You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.

Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013.

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.

Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.

Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing’s algorithms will do the rest.

Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move.

A typical small business advertiser spends $1,200 a year on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.

Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here’s a look at how Google’s Carousel works, its impact on industries, some tips on images, and how to optimize.

Everything you do won’t necessarily lead directly to more rankings, traffic, or sales, but that doesn’t mean it didn’t work; it may simply be the first domino to fall. Here are three important reminders as you navigate today’s convoluted SEO path.

Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content.

The higher the quality of the replacement content you suggest, the higher the likelihood that your pitch will succeed. By limiting your replacement strategy to just your own content, you reduce the chances of your pitch being successful. Here’s why.

According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted.

The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and site owners do business. Here’s what Google has changed and what those changes mean from a social marketer’s point of view.

Don’t believe the media hype. Google Glass isn’t likely to be adopted by mainstream consumers. However, there are some important takeaways about the future of search that we can take from Google Glass, Apple’s Siri, and Google Now.