Category: Search Engine Watch

How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links.

This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats from Covario’s P.J. Fusco.

When the Leap Motion Controller debuted, response was lukewarm at best. But there’s little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature.

Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords?

Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages.

Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties.

New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.

The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit.

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here’s how to earn the respect and trust of visitors and customers.

Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco.

Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia executive admits, they’ve been “screaming” about Instagram for 18 months.

A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You d

Today’s SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.

Q4 doesn’t have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1.

The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry.

Google honors the Cuban-American entertainer who became known as the “Salsa Queen” amongst adoring fans. During her reign, Celia Cruz garnered several Grammy Awards and gold records, performing well into her 70s.

Still in beta, Marin is offering “PositionLock” technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the br

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here’s how you PPC data can help guide your SEO strategies, and other actionable next steps.

Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you’ll want to understand.