Category: Search Engine Watch

Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they’re discovered in search.

Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the Ask.com engine, with Google trailing behind Bing and Yahoo in fourth position.

With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn’t easy. But it’s not impossible with the right plan. Here are a few optimization steps you can take to help your video get found, viewed and shared.

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn’t gone. Check out these tips on hiring and keeping digital marketing talent.

SEW’s sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available on the online publication.

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it.

Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images. Google has added 200 people dedicated to finding and removing sex abuse images. Microsoft is also preparing to announce its own efforts.

Data released by Google shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013. In total 42,500 user accounts were targeted and Google said 65 percent of requests led to some data being given up.

Google has won its eight-year battle with The Authors Guild over its Books service, with a judge ruling that Google’s use of copyrighted material was allowed under fair use. Google lets users search and view “snippets” of more than 20 million books.

The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month.

A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take.

Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible.

If you’re a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. If used correctly, you will find the exact candidate you’re seeking on LinkedIn.

With millions of users, Twitter is a must for marketers. Looking for a crash course in Twitter terminology? This glossary collects all the common terms, symbols, and tools you’ll need to learn to get started tweeting and become fluent in Twitter.

Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in the SERPs. Plus, after Hummingbird, it’s likely that Google+ will influence non-personalized search results.

It’s worth taking a few minutes to examine the recent “controversy” over YouTube’s rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community.

Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.

As long as you don’t use blog comments as a way to increase your backlink profile, you post on topically relevant blogs, and you aren’t using the a spammy keyword heavy name, but are using your real name instead, you should avoid penalties.

These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.

Content marketing is easy, doesn’t take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you’re a brand thinking of investing in content marketing, don’t fall for any of these misconceptions.