Category: Search Engine Watch

The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you’re one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away.

Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don’t buy things. Eliminate these six common usability roadblocks to improve your customers’ experience and your bottom line.

Some amazing pieces of content have been created over the years that failed to gain links. Don’t let this happen to you. Here’s how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach.

After you’ve covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization.

Searching for a music video on Google? Maybe “Locked Out of Heaven” by Bruno Mars or “Get Lucky” by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video.

Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard.

With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft.

It’s unclear how many “fraudulent” views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a “miniscule fraction” of video clips on the website.

Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that’s more than a year old, Facebook reminds us the functionality is not so simple.

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales.

Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand’s profile a visibility boost, whether it’s Facebook, Twitter, YouTube, Pinterest, Google+, or Instagram.

EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent in 2013, up from 30 percent in 2012.

Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft.

Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed.

Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails.

Great content begins with a great idea. But not all great ideas become reality. Also, your brand can’t always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This.

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here’s a post-game look at ad trends.

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche.

This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started.

Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here’s how to equip your paid search and social campaigns to ride the mobile wave.