Category: Search Engine Watch

“Vince”, a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts’ hilarious response.

ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the “Google classroom” and learn tips and techniques on search, local, mobile, display, analytics, and more.

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.

The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.

When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.

A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe.

Turkish Prime Minister Recep Tayyip Erdoğan is attempting to “eradicate” Twitter from Turkey in response to leaks and criticism of the government. But it didn’t take long for users to find workarounds to continue accessing Twitter.

Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right.

SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out.

Yes, you can make end users and search engines happy at the same time. Here’s how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers.

Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions.

Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews.

How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says Google’s Matt Cutts.

The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here’s an overview of what you’ll learn at the show, as well as the networking opportunities that await you in New York City.

Content marketing isn’t a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.

Here’s how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position.

Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google.

Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is using the marking the occasion by giving everyone the opportunity to look back at the first tweets for any user.

Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector.

Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility.