Category: Search Engine Watch

Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.

Could LinkedIn advertising be an answer for brands that are “tapped out on Bing and AdWords”? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand.

Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?

Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.

To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.

Local marketing consists of more than just optimized pages and listings – it’s a complex ecosystem that is always on and always changing.

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, suc

One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.

A new study from Google shows that 55 percent of teens and 41 percent of adults use voice search more than once a day.

Google is currently testing a new feature that will allow users searching for medical-related information to connect directly with doctors via its Google Helpouts project.

If you could spot weak links early enough, you would be able to predict emerging opportunities and exploit them.

Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.

Google chairman Eric Schmidt admits those looking for something to buy are usually looking for it on Amazon.

Costumes from blockbusters like “Frozen” and “Maleficent” are the most searched Halloween ideas on Google this year.

What will the latest update of Penguin bring and how can webmasters prepare?

Google’s new App Trial technology may prove to make mobile Web browsing, and mobile search, obsolete.

A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign doesn’t seem to be ending anytime soon.

The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?!

The tech giant is testing the new icons in its mobile search results.