Category: Search Engine Watch

Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software’s advertising platform.

In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.

Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic.

At SES Denver on October 16, Bing’s John Gagnon will discuss the importance of using the right data as opposed to just big data.

If SEO and PPC worked together, marketers could do their jobs much better – and make a lot more money for their companies.

Bing Ads’ updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.

The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works “War and Peace,” “Anna Karenina,” and “The Death of Ivan Ilyich.”

After Getty Images filed a lawsuit citing “massive infringement,” Bing has temporarily removed the new tool it said would make it easier to display images and slideshows on websites.

In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank.

Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to when tracking doesn’t seem right.

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients.

Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well.

Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn’t accrue any negative search results.

Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.

Google replaced YouTube’s keyword tool with Display Planner’s AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.

Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.

CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?

The new feature gives marketers more space to promote their products and separate themselves from competitors.

Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.