Category: Search Engine Watch

Here are some New Year’s Day logos and themes from the search engine industry.

Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.

Google isn’t the only game in town and isn’t even the best alternative for many specific search tasks and needs. Here’s how to escape Google’s grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram…

A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online…

Have new content that you’d like to be discovered and found in Google’s search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google’s inde…

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.

It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting …

Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children’s logo design…

A look at what to expect from the Google Penguin 3.0 rollout and how it’s likely to affect search marketing best practices.

Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local…

If you’re a small business owner, you don’t have time to waste trying to wade through Google’s constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it w…

An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here’s how the formula works and common mist…

On behalf of all of us here at Search Engine Watch, we wanted to wish our readers a very happy holidays!

Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don’t repeat the same missteps.

We interviewed a number of search marketing experts to get their take on what 2015 holds for us.

If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm.

We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let’s take a deeper look.

Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.

In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.