Category: Search Engine Watch

A lot goes into getting a good link, and a ton goes into getting a great link.

Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.

Here is a suggested syllabus for developing an organic search specialist, comprised of free, readily available tools found on the Web.

Here are three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay relevant in 2015.

Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey.

The French homepages for Google and Bing both display kind words for the satirical magazine, which was victim to France’s most brutal act of terrorism since 1961.

The SEO community is hotly debating the question of whether or not uploading a disavow file to Google can lift a Penguin penalty without removing links? What do you think?

Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local.

While Yahoo’s share of the U.S. search market was its highest in years, the opposite was true for Google. The change can be attributed to the Yahoo becoming Mozilla’s default search engine.

With significant Web traffic coming from mobile devices, companies can’t afford to ignore the mobile Web, according to SimilarWeb.

Here are three easy pay-per-click wins you can achieve and start the New Year off on the right foot.

What’s needed to win coverage, and in turn boost SEO, is something that really stands out, that intrigues a journalist – and often what intrigues a journalist is not just the news, but the way a story is told.

Beginning in February – or June for existing customers – marketers advertising with the search engine can only display phone numbers in Call Extensions and Location Extensions.

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can you use SEO techniques to market your content?

As we get a start in 2015, more businesses will learn to stop worrying about building links, and start worrying about building their brands in order to succeed in search marketing.

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers.

In 2014, Google received more than 345 million Digital Millennium Copyright Act takedown notices regarding pirate links, a number 5 million percent higher than it was in 2008.

Bing and Yahoo searchers were greeted with error messages over the weekend following routine work.

This is the third and final part of a series on fast SEO competitive analysis. Part three brings it all together as we look at detailed competitive analysis.

Spend your time going back to the roots of the consumer you’re targeting and let’s make 2015 the year we put people first.