Google’s Search Share Goes to Yahoo, comScore Reports
Google’s share of the U.S. desktop search market dipped from 67 percent to 65.4 percent from November to December of last year, according to comScore’s monthly qSearch analysis.
Bing Rolls Out Enhanced Sitelinks to Global Audiences
Now, Enhanced Sitelinks are available to Bing Ads customers in all markets, worldwide.
Bing and Yahoo Test Google Search Engine Traits
All Google Testing released some new code so users could see what Bing and Yahoo would look like with Google’s functionality.
SEO Advice for the SMB
There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do?
Taking a Closer Look at Google In-Market vs. Affinity Audiences
New features and targeting options are added all the time to the Google Display Network, so here’s a deeper peek at two recent developments that could use extra definition.
Google Limits “Right to Be Forgotten” to Europe
Outsiders can continue to put up with the slings and arrows of outrageous searches.
Are Keywords Relevant to SEO in 2015?
Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.
2 Mindhacks to Keep Marketers From Losing Out
Turns out our brains can be tricked, and there are ways we as marketers can capitalize.
5 SEO Myths to Forget in 2015
Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating.
Google Knowledge Graph Updates Upcoming Events Functionality
In order to improve upon the Knowledge Graph’s usability for concert-goers, Google has added four new features/upgrades.
Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?
A new study from the IAB shows that search marketers should consider a combination of both app and mobile Web usage in order to reach the most consumers.
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few “go-to” areas in your remarketing campaign you can analyze first when you want to boost your ROI. With a few small adjustments and tests, you can garner significant r…
4 Ways SEO and UX Experts Can Work Together to Improve Web Development
SEOs will have a better chance at being included in development projects as a forethought rather than an afterthought if we can find the right ways to partner with our UX counterparts.
Google Maps Update Makes Cities More Searchable
Google’s latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow businesses owners to better control their listings.
“Store Visits” Metric in Google AdWords Measures Offline Conversions
The new metrics allow you to see the impact of your search ads on in-store traffic.
The New Normal in 2015: ASO Strategies, RTB, & Programmatic Marketing
Most industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are the things to watch out for?
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Google Opens Its Domain Registration Service Doors
Google’s domains will now be available to everyone in the United States.
3 Messages Your Rankings Are Sending
Sometimes keyword reports have a bigger story to tell. At least they do if you know how to read between the keywords.
Yes, People Shop on Their Phones Now. Get Used to It!
Consumers are searching for, looking at, and clicking extensively on specific products on their phones very frequently. Even if they don’t end up buying, they are deeply engaged in the shopping process while on their devices.
Master LinkedIn Search for Faster Access to People and Jobs
In order to support the demand for its platform, LinkedIn has been working to improve the functionality of its search.