Category: Search Engine Watch

There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?

Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.

A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.

Here are three questions marketers must ask before launching a mobile PPC campaign.

Yelp’s manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.

What kind of SEO takeaways can you get from classic Monty Python sketches?

Google isn’t just dominating search, but digital advertising across the board.

The search giant is experimenting with integrating Google Hangouts into its search results.

While most SMBs know that mobile responsive sites boost Google rankings, many don’t know that pain points in mobile search could be costing both clicks and rank.

Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.

Here are five ways to make the most out of mobile click-to-call opportunities and forge stronger customer connections.

Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?

The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities.

Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community.

When managing your PPC, do you ever ask yourself “why isn’t this working?” Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.

​Call-­only campaigns​ are a new and easy way for advertisers to reach potential customers by prominently showing their phone number.

Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference.

These three mobile marketing myths are holding search marketers back from building high-converting mobile campaigns.