Category: Search Engine Watch

It’s no secret that great content can generate links, which in turn can boost SEO. But how can you determine what’s newsworthy about your client in order to produce that good content?

In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their homepage and share their feedback with the search engine.

Google launches an AdWords app for Android that is now available in the Play store.

Understanding your customers’ mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing, where it’s vital to understand the basic mechanisms beh…

A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the form of a blended cost per lead.

A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to transfer campaigns to YP’s broad local user base.

Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.

There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the questions and confirms its intentions.

This Q&A by SEW’s sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light on what will undoubtedly be a well-attended session at the event.

Google’s App Indexing API will change the conversation about what true app SEO is and how it will evolve.

Here’s a simple checklist to review campaigns and find roadblocks that might be impeding success in your SEO campaign.

While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective search marketer.

The reality is the more we work together, the better we all do. Here are three specific examples of how SEO can improve content marketing, across all stages of a campaign.

As you work through your regular onboarding checklist, use this time to dig deeper with a few more probing questions to help you create a strategy that’s practically guaranteed to succeed.

The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.

Capitalizing on news that’s already out there can help you earn links back to your website – if you know how to do it effectively.

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.

Google’s local inventory ads, which recently opened up to all advertisers, allow brands like Macy’s and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?

ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.