Category: Search Engine Watch

Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.

The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.

A in-depth look at whether a site can recover from Penguin just by earning good enough links.

Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.

Content marketing is an increasingly important part of a search marketer’s job. Here are 12 trends those in the SEO business can’t afford to ignore.

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report.

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa.

The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places.

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better.

These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful for search marketers.

These are the six most frequently occurring conversion tracking mistakes that you yourself may be falling victim to.

Google CEO Eric Schmidt has predicted that the Internet as we know it today will disappear in the future, thanks to the Internet of Things.

Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad.

In order to recapture some of the users it lost to Yahoo after its deal with Mozilla, Google has released instructions on how to switch back to setting its search engine as the default.

In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.

Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here’s a look at how to use them to their fullest potential.

The tech giant reportedly wants to force networks to offer better mobile speeds and prices.

As the SEO discipline grows, the borders and gaps between other disciplines grow smaller.

For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here’s how to get the most out of it.