Secure Search & SEO Methodology: Key Strategies & Enablers
One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order…
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Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings
Google’s head of search spam, Matt Cutts, posted a video yesterday answering why some old sites may not have their rankings in Google last forever. Matt Cutts explained that there are many old sites that are in the range of about 15 years old and while that is a good thing, some of these…
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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
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10 Pro Online Reputation Management Tips For Local Businesses
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional…
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Study: 34% Of Google Search Results Have Rich Media, 9 Organic Links & 9 Search Ads
Conductor released a study that analyzed the ten blue links at Google showing 34% show rich media, nine organic listings and nine search ads. 34% Of Search Snippets Have Rich Media The Conductor study showed that there was rich media on the search resu…
SPONSOR MESSAGE: Link Building in 2014 – What’s New, What’s Not Working
Digital Marketing Depot Webcast: February 20th 1:00EDT/10:PDT – Hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss the SEO-link building techniques and strategies that will work in 2014. 5 key takeaways to plan your successful link building strategies in…
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Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing
Google announced they are replacing the old smartphone crawler user-agent with a new one in order to make it possible for Google to index more smartphone content. Zhijian He, a smartphone search engineer at Google said that the previous user-agent “made it impossible for Google to index…
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Are PDFs Optimal For SEO? The Pros And Cons
I expect that most everyone working in SEO knows that PDFs are indexable by search engines. PDFs can also appear with an authorship-rich snippet in Google SERPs. But, just because a file format can be indexed doesn’t always mean that it’s the ideal approach. Today, I’d like to…
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Google’s Matt Cutts: Facebook & Twitter Pages Are Treated Like Any Other Web Page On The Internet
Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no. Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in…
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Buyer Beware: 5 Tips For Spotting SEO Charlatans
I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths wide open, they still persist. Perhaps I am fighting an uphill battle here because the world of SEO unfortunately h…
Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL
Google’s John Mueller announced on the Google Webmaster blog this morning that the Google Webmaster Tools team has updated the crawl errors report to show errors on the final URL of the redirect, as opposed to the origin URL of the redirect. What this means is that Google is now showing the…
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Are You Using Your B2B Marketing Personas Effectively?
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really…
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Expedia & Google: No Comment From Both About Possible Expedia Penalty
Expedia appears to have been hit by a Google penalty related to unnatural links. So what do Google and Expedia have to say about the situation? No comment. As covered yesterday, the visibility of Expedia listings in Google appears to have recently plun…
Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”
Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of…
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Will Link Building Soon Be A Thing Of The Past?
The other day while working on a client proposal, I came to the section about link building and had to pause. While everything we include in a proposal is relevant, strategic, and in my opinion, a good tactic, I wasn’t sure I wanted to position it as link building. As someone who has been…
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Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”
Google and Matt Cutts, in particular, has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic. None of those statements are as clear as the one Cutts wrote today on his personal blog. Cutts, the head of Google’s webspam team,…
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Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links
The major travel web site, Expedia, seems to have lost 25% of their search visibility in Google according to Search Metrics. It appears that drop was due to an unnatural link penalty, where Nenad called out Expedia over a month ago for paid links on article sites. Expedia.com’s Google Traffic…
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5 Not-So-Common Reconsideration Request Errors
I’ve been struggling with a particularly difficult link cleanup project lately. On the occasion of my 100th reconsideration request (4th for this particular client), I thought it might be helpful to share five not-so-common problems that you might run into during your own link cleanup…
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Bing: It’s A Myth That Keyword Rich Domain Names Improve Search Rankings
Microsoft Bing’s Senior Product Manager, Duane Forrester, wrote last night at the Bing Webmaster Blog that it is only a myth that in today’s ranking algorithms that a keyword rich domain name will make enough of an impact on your rankings to give you a major boost above your…
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Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Web Position Slots
Google’s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, “Are results in different positions ranked by different algorithms?” The answer is no, Google does not have reserve web search results slots or positions for ranking…
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