Google Penalizes Two German Link Networks; One Being efamous
Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German link networks. He mentioned one by name, being efamous. efamous looks like a typical ad network, but I guess they passed PageRank through their link network,…
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Yes, Google Does Have & Use Author Rank; Specifically Within In-Depth Articles
Google’s Matt Cutts confirmed on stage at Search Marketing Expo today that Google does have a form of “Author Rank” in use today at Google. It is specifically used within the in-depth articles system to determine which articles to show in the In-Depth articles section. This…
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The Intersection Of Search & Social
Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being integrated into search results, and people are searching on social networks. What do these trends mean for…
Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small…
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Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their…
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Optimizing Apps For Maximum Findability
Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session…
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Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns
You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest? Will you look for the…
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Google Adds Concert Dates To Knowledge Graph
Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist’s official website if the site includes structured data markup. The announcement listed three ways…
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Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content
In the keynote session last night at Search Marketing Expo West, Google’s head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google’s Knowledge Graph, ending with the user not having to click on the search results to…
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Live Blog: Google’s Amit Singhal At SMX West 2014
Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny…
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How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.
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It’s Conference Season! 5 Ways To Build Links At Events
Spring brings more than just a (long-awaited) reprieve from this intense winter we’ve been having. It means conference season is upon us, which means a (much-needed) break away from our computer shackles for some good ol’ fashioned networking. It’s also a perfect time to build…
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Google Now Targeting Italian & Spanish Link Spammers
Less than a month after Google targeted Polish link spammers and German link spammers, Google’s head of search spam, Matt Cutts announced Google is targeting more countries. Google’s Matt Cutts announced warnings to Spanish and Italian webmasters and SEOs not to use unnatural links to…
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SPONSOR MESSAGE: Webcast – Link Building in 2014
Webcast: Link Building = Successful Marketing. Join us Thursday March 27th to hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss – New techniques for strategic long-term link building success; Does guest blogging really work; Is there a way to leverage your…
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BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics
Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after…
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Creating Content For Your Users That Will Also Get You Links
When you’re crafting content, you obviously want to create something that your users want to see; but, that’s not always as easy as it sounds. How can you tell what they want? How do you know what they need? Perhaps just as important is this question: how can you craft something that…
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Matt Cutts Video: How Google Determines When It Is A Paid Link
Google’s head of search spam, Matt Cutts, released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is…
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Is Chasing AuthorRank A Waste Of Time For SEOs?
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to…
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Odd Google Indexing Bug Causes The Web To Read “Lorem Ipsum”
Lorem Ipsum is commonly used boilerplate text used by the design community to illustrate how the text on a web site or print design will look within the visual graphical creatives. It turned out that the boilerplate text of Lorem Ipsum was used on ever…
Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the…
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