Bing Sitemaps Best Practices & Large Site Sitemaps Issues
Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing’s Six Best Practices For Sitemaps: Follow the sitemaps…
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SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your …
10 Questions To Ask When Creating A Link Building Campaign
One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…
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A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester…
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Google Updates Documentation & Guidelines On Moving A Site
Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1)…
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Google To Warn Searchers When A Mobile URL Redirects To The Homepage
Don’t annoy mobile searchers. That’s the message behind a new warning that Google is showing in mobile search results on smartphones. On the Webmaster Central blog, Google alerted webmasters late yesterday that it will let smartphone searchers know if it thinks a website has a…
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The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new…
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18 Lessons Learned In Leveraging Event Marketing For B2B SEO
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by…
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SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your …
Discover Who’s Eating Your SEO Lunch… And How To Beat Them
The combination of web analytics and a thoughtful SEO strategy is a winner. Here’s one of my favourite strategies to ensure you’re beating your competition at SEO linkbuilding.
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7 Things I Wish Execs Knew About Link Building
Whether it’s your CMO, your client or your client’s boss, we’ve all worked with someone who just doesn’t quite get search. And that’s OK. We can’t expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but…
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Update Your All in One SEO Pack WordPress Plugin Now
The Sucuri Blog issued a notice that a popular SEO plugin for WordPress web sites had a major security vulnerability. The plugin name is the “All in One SEO Pack” and the fix is easy, just make sure to update the plugin immediately. The vulnerability opened up WordPress blogs that used…
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Google’s Matt Cutts On Assessing Quality Of A Page Without Links
In the latest video by Google’s Matt Cutts, he talks about how Google may determine the quality of a page of content without there being many links. By Matt’s expression, he seemed to give off the feeling that without links, it is really hard for Google to determine the quality of the…
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Google Opens “Right To Be Forgotten” Form For EU Citizens
Google has taken a big step forward with complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has established a new form allowing those in the EU to request takedown of URLs they dislike. How The…
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Google Authorship Goes Down Again, Twice In One Week
Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results…
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Did Google Panda 4.0 Go After Press Release Sites?
Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I…
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4 Intangible Benefits Of Content You Shouldn’t Overlook
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate…
No, Google Says There’s Been No Penguin Update
This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from perviously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algor…
Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link
Google’s head of search spam, Matt Cutts, posted video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank…
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