Vlog #92: Mike Blumenthal How To Tactically Rank In Google Local & The Impact of COVID (Part Three)
In part two we talked about how to leverage content from Google Maps for your business. In part three we talk about what works to rank well in Google Maps and Google Local. He started off saying what does not work and he said NAP (name…
Google On Passage Indexing: It’s Not A Core Update, It’s Ranking Not Indexing & Don’t Optimize For It
In this past Friday’s webmaster video with Google’s John Mueller, the first question he was asked was about passage indexing. In short, John responded saying that this passage indexing change is (1) not a core update, (2) not about indexing and (3) you…
Google To Stop Supported Data-Vocabulary On January 31, 2021, For Real This Time
A week ago we reported that although Google told us they would sunset support for data-vocabulary.org back last April 6, 2020 and then they pushed it off to June 2020. But that came and went and Google still supported it a couple of weeks ago. Well, Go…
Google Ads Maximize Clicks Bid Strategy Going Away January 2021
Google announced that those using target spend with the Maximize Clicks bid strategy in Google Ads will switch to use daily campaign budgets starting in January 2021. The target spend setting for Maximize Clicks bid strategies would no longer be availa…
Amazing Google Movie On How Search Works
It is Saturday night and I am just about done watching a new movie Google released a couple of weeks ago about how Google Search works. The video is named “Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works.”
Google Halloween Doodle: Momo The Cat Adventures
Halloween this year should be interesting, I suspect – not that I ever celebrated or did anything for Halloween (no joke). But I always enjoy the logos and themes from the search engines including the Google Doodles. The Google Doodle this year for Ha…
Google Ads Report Editor Data Selection Panel Update & More
Google Ads has updated the Report Editor to make it easier build reports and analyze your data within the this tool. Here is the list of changes made to the Google Ads Report Editor.
Search Revenues: Google 14% Increase & Microsoft Bing 10% Decrease
Microsoft (Bing) reported earnings on October 27th and Alphabet (Google) reported earnings on on October 29th. Microsoft said that its earnings on search, i.e. Bing, saw a 10% decrease year-over-year. Alphabet (Google) said its revenue was up 14% ye…
Search Buzz Video Recap: Apple Search Rumors Again, Microsoft Bing Indexing Issues & Google Search Update
This week was less about Google and more about Microsoft Bing and even Apple. The Financial Times wrote an article that says what we have been covering for a while, Apple is working on a search engine – but maybe now it is almost ready to go live…
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Can Google Search Differentiate B2B vs B2C Web Sites?
John Mueller of Google was asked if Google Search understand the difference between B2B and B2C web sites? John responded that no, not really, he said “we don’t have a direct understanding of the difference. They’re essentially webpages, if they can r…
Google Search Algorithm Update On October 28th?
There is some chatter and some signs that there may have been a disturbance to the Google search ranking algorithm on October 28th. The chatter is not as high as a core update or a large update but both the chatter is higher than normal and there are s…
Google Ignores Capitalization In HTML
When you hand type HTML code, which I do in all these blog posts – yes, I am using something really old school but I like the control – sometimes you have typos in your HTML code. The most common typo I have is doing an a href tag but the A I capitalization because I need to press shift to trigger a
Google Tests Always Open Search Tools Options
Google Search has a “tools” feature that when you do a search and you want to filter the search results by more options, like time or type of result, you can just click on “tools” to show the filter options. Well, Google is testing removing the require…
Google My Business Progress Status Of Reinstatement Request
Ben Fisher spotted that Google is now testing in Google My Business a status indicator of where your reinstatement request is. So if contact Google My Business for something, if you go back to the form, it might show the status of that request.
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Will Apple Search Take Market Share Away From Google?
Since 2014 we have seen signs that Apple is testing the waters of building its own web crawler and search engine. Yes, this has been going on for more than six years. But now, Apple might be launching something in search, beyond Siri on iOS and Spotl…
Google: E-Commerce Sites Should Use Unavailable Request Indexing Tool Prior To Black Friday
On Monday, Google lists a bunch of SEO tips for e-commerce sites to get ready for the upcoming Black Friday sales day. One of those tips is to use the request indexing tool, but that tool was temporarily suspended and we do not know when it will come …
Google Search Console Coverage Report Delayed Again
The coverage report within Google Search Console is delayed again. It is currently now delayed by 10-days, as opposed to the normal two-day delay in reporting. It was also recently backed up in early September, prior to all those indexing bugs.
Microsoft Bing Team Working Harder & Longer While Working At Home
So it looks like the employees at Microsoft are going to be working from home through July 2021, like Google and many other companies. So I asked if that impacted the Microsoft Bing team and Frederic Dubut of Microsoft said if anything, he and his tea…
Google Political Ads Policy To Restrict Ads After Election Day & Claim That Claim Results
Google posted that it will change its political ad policy to restrict ads throughout after election day and ads that claim outcomes of the elections. This is being done because of how many mail-in ballots are expected and that the final election resul…
Google Search Fireworks For Dodgers World Series Win
If you search for the [dodgers] in Google Search, Google will bring out the fireworks to celebrate the team’s World Series win. Google has had fireworks for years, mostly around New Years and more recently around sporting events like this.