Google Tests Again Removing Full URLs and Breadcrumbs From Snippets
Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Googl…
Google Search Tests Related Queries In Sticky Footer On Mobile
Google is testing on the mobile Chrome browser a sticky footer that contains the G logo on the left, followed by related search queries to refine your query. I personally cannot replicate this myself but Andrew Nechiporuk spotted this and shared this …
Google: Sometimes There Is No SEO Solution To Your Ranking Problems
Google’s John Mueller told one publisher that “it’s possible that there’s just no SEO solution” to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and…
Google: Don’t Link All Your Pages To All Your Pages
Google’s John Mueller said on Twitter that while it is not only okay but also expected for many sites to link from their home page to all of their internal pages, that it is not recommended to link from all of your webpages to all of your webpages.
…
Microsoft Advertising Multimedia Ads In Bing Search
Microsoft announced that it has launched new multimedia ads that can appear in the Bing Search results. These multimedia ads are pretty graphical and filled with real images. Microsoft said these ads use your own images, headlines, and descriptions “…
Google Reminder To Highlight Customer Support Methods On Websites
Danny Sullivan of Google did one of his reminder blog posts on the Google blog to highlight on your website how customers can contact your company for support. Google said this can Google show your main phone number as opposed to a third-party support …
LOL: Googlers Playing Phone Tag On Twitter
I spotted this funny chain of tweets on Twitter between different Google reps, each tagging a different Googler to answer a question. You won’t really learn much from it, but for some reason, it made me smile. You had the @AdsLiaison tag the @SearchLi…
Bing Search Results Turn Gray On Hover Over Page Selector
Here is another interesting Microsoft Bing feature in its search results. Hover your mouse cursor over the pagination page selector on the footer of the search results and if you look at the search results above it, they all turn gray.
Google Search Console Performance Report Can’t Be Seen In Real Life – Here Is Why
A very common question I see SEOs and publishers ask is that they see that Google Search Console shows them in position 3 for a query but when they look at the actual search results page, they are not in that position. Or similar related questions that…
Google On Third Party PageRank-Like Metrics
Google’s John Mueller shared some of his thoughts on third-party metrics that try to replicate Google’s internal PageRank metrics. PageRank is one of many signals Google uses for ranking websites in Search, the importance of PageRank in Google’s sear…
Google: Don’t Worry About Spammy Links From Content Going Viral
Imagine that one day I would write a story here and it would go viral, and get an insane amount of attention. Okay, I wrote a few stories that have done that. But should you be worried about the spammy links viral stories attract? The answer is no, ac…
July 2021 Google Webmaster Report
The past month in Google SEO and webmaster land was a bit insane…
Bing Testing Graphical Version Of Explore Further
In February, Microsoft Bing started to show explore further recommendations based on what is popular in a textual and simple link user interface. Now, Bing is testing showing this in a more graphical version.
Google AdSense Anchor Ads Wider Screens Support
Google Adsense announced that anchor ads, the AdSense ads that stick to the top or bottom of the page as you scroll, now are supported on wider screens. Google launched anchor ads on AdSense in 2013 and has expanded its features over the years.
…
How Google Cuts & Ranks Result Sets With Magic Signals
In the second part of the Search Off The Record podcast released this morning Gary Illyes from Google explained how Google does ranking. In short, he said Google first cuts down the pages that can rank for a specific query to a short list of let’s say …
Google: Machine Learning Takes Care Of Most Obvious Spam
On the latest Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt had a special guest from the Google Search Quality team named Dewey. He said that Google has built a “very effective and comprehensive machine-learning model that…
Vlog #127: Mad Mango On E-Commerce SEO vs Trade SEO
In part two of my talk with the the Mad Mango team; Aaron Uscilla and Robert DeFeo we spoke about E-Commerce SEO is very different from working with tradesmen because it is just a different business, they said. Tradesman are out working all day, so you…
Daily Search Forum Recap: July 2, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The July Google core update is here and it touched down in a fast and furious way, we got you covered in …
Newzdash: 12% Of Google Top Stories URLs Are Not AMP
John Shehata shared some data from his Newzdash product showing that the top stories carousel in Google Search broke displaying over 12% of non-AMP URLs for the first time. We expect that figure to grow with the AMP requirement for top stories going a…
Google: Page Experience Update Does Not Have A Whitelist List
Google’s John Mueller said as far as he knows the page experience update does not have any exception list or whitelist. Meaning, there is not a list of sites where Google says do not apply the page experience update to. John wrote on Twitter “as far …