7 Things Google PageSpeed Insights Doesn’t Tell You
Pete Campbell runs through seven common speed tactics suggested by Google PageSpeed Insights and helps you put them into context or action.
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5 ways you can improve your new business’s visibility on Google Maps
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.
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Need to get with Google My Business support? Use Twitter!
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).
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Links to AMP content are showing up outside of search results
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users.
The post Link…
A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Official: Google’s green outlined “Ad” label replacing solid green version
The new label for search text ads is now rolling out globally.
The post Official: Google’s green outlined “Ad” label replacing solid green version appeared first on Search Engine Land.
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Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
The post Has machine learning created a new model for SEO rankin…
7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
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Keeping an eye (or three) on your AdWords competitors
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.
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Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.
The po…
How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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Google iOS app gets new local search filters, more AMP support & Gboard access
The latest update is part of version 23.0 for the Google iOS app.
The post Google iOS app gets new local search filters, more AMP support & Gboard access appeared first on Search Engine Land.
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Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering.
Google is showing multiple ad extension types in a single swipeable carousel
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
The post Google is showing multiple ad extension types in a single swipeable carousel appeared first on Search Engine Land.
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Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables
Adding the words “fun facts” to queries for animals, plants, fruits or vegetables will surface list of facts atop search results.
The post Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables appeared first on Search Engine Land.
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The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.
If Google Analytics Hides Most Keyword Data, Why Is “Keywords” The Default Organic Report?
I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still. It has been years since this report was useful. Why is it still around? And why is it so prominent in the UI? Instead of spending time making the side nav bounce around so you […]
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