3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
The post 3 tactics we’re using for Answer Boxes appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
5 ways SEO experts say you should optimize for RankBrain
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
The post 5 ways SEO experts say you should optimize for RankBrain a…
New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
The post New Google pilot tests Shopping ads on the Display Network appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
The post Google rolls out similar audiences for Search and Shopping appeared first on Search Engine Land….
6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.
The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
The post Keyword tiering: A systematic …
Google sets machine learning loose on new ‘Smart’ display campaigns
Automation take over essentially every aspect of this new campaign format.
The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
The post Here’s a script that copies audiences to all your campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
The post Part 2 of 2: How Google lea…
Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
The post Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google did not ban Infowars; did rescind quality example using an Infowars article
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
The post Google did not ban Infowars; did rescind quality example using an Infowars article appeared first …
Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land.
Please visit Search Eng…
Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.
…
Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
The post Patent 1 of 2: How Google learns to influence and control users appeared fir…
Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
The post Is Google really keeping fake listings off …
Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google’s mobile-first index. In the midst of this noise, it is very easy to get lost with what you actually need to know about the update.