Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”
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Google says we don’t need no stinking location modifiers… or do we?
Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.
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Rand Fishkin’s SEO landscape for 2017 after 6 months
During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.
Post from Gianpaolo Lorusso
AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and center.
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Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels
A search bar and multiple product listings are part of the update.
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Google is testing ads in local business knowledge panels
The new test is part of a broader focus on monetizing the growing number of local searches.
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Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Take our brief survey and tell us about how you/your clients are approaching adoption of Google’s mobile framework
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SEO and Voice Search Goes Together Like Sardines and Peanut Butter
Voice search is all the rage. To hear it from a marketing or search technologist, the voice search revolution is on us. Lowering barriers to access and radically changing the way we interact with devices. There is only one problem, take it away Dr. Malcolm I hate to break it to everyone, but voice search […]
The post SEO and Voice Search Goes Together Like Sardines and Peanut Butter appeared first on Local SEO Guide.
Walmart offering voice shopping via Google Assistant and Home
Google is also making its Express delivery service free with purchase minimums.
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Why SEOs can’t afford to wait around for a mobile-first index
SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.
Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.
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5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.
Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.
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How to escape Google’s filter bubble
Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing – or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google’s filter bubble – and as an SEO, how you can penetrate it.
How important is Google Shopping for retailers?
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.
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The 15 best Google Chrome extensions for SEO
Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.
Google gives allergy sufferers a heads-up on pollen levels via mobile search
In partnership with The Weather Channel, pollen and allergy-related mobile searches return information on local pollen levels and an offer to receive pollen count alerts.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
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AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
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