10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: “Wow, you looked at a lot of pages from my web site. How did you like it?” – people encountering a crawler for the first time. This and other quality snippets pulled from the original paper presenting Google in 1997.
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)). We dive into what that really means.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website’s ranking. Paid backlinks are a great way to get caught right in the unethical act. Here’s why you can’t get away with it.
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach–now from Google. We trace the trajectory of the WWW, Tim Berners-Lee ‘s recent post on Solid, and if the power will finally shift.
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates.
Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China’s search market. What do we know, and what can we reasonably expect from Google in China over the short and long term?
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?
A look at China’s search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?
Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
Q&A with Google on the future of search
Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search.
What Google’s E-A-T score means for ecommerce
When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a blog post. A high quality ecommerce site doesn’t just feature authoritative text, its features and functionality are built with E-A-T in mind.
How Long Does It Take SEO Traffic To Recover From Blocking Googlebot?
Two weeks ago a client reset its bot-blocker, unintentionally blocking Googlebot. We had SEORadar monitoring the site so we quickly discovered the problem and alerted the client. Unfortunately, by the time they fixed the bot-blocker settings, they had lost about 100,000 daily visitors from Google. Of course, the first thing they asked was: How Long […]
The post How Long Does It Take SEO Traffic To Recover From Blocking Googlebot? appeared first on Local SEO Guide.
How Long Does It Take SEO Traffic To Recover From Blocking Googlebot?
Two weeks ago a client reset its bot-blocker, unintentionally blocking Googlebot. We had SEORadar monitoring the site so we quickly discovered the problem and alerted the client. Unfortunately, by the time they fixed the bot-blocker settings, they had lost about 100,000 daily visitors from Google. Of course, the first thing they asked was: How Long […]
The post How Long Does It Take SEO Traffic To Recover From Blocking Googlebot? appeared first on Local SEO Guide.
The Page Speed update: what SEOs need to know
Google now uses real user measurements to assess mobile page speed. Aleh Barysevich performed an experiment to measure what impact this change, and the Speed Update in general, has on mobile SERPs.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
Three ways to maximize the SEO impact of user-generated content
If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact.
The State of Google Images and Visual Search
Gianluca offers readers not only a truthful portrait of the state of Images and Visual Search but also actionable ideas you can implement in your SEO strategy right now and a glimpse of what the future of a fully integrated Voice + Visual Search will be. Read the details on State of Digital.
Post from Gianluca Fiorelli
How to invest in your SEO for the highest ROI
Investing in SEO takes time, patience, and a healthy bit of trust in the person managing your initiatives. Tom Casano explains.
How Alexa and Siri are changing SEO: AI and voice search
Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs