How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
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Nine Google Ads hacks to improve your CTR and conversion rate
Flushing money into advertising without understanding its workflow is not cool. Top hacks every advertiser should use to improve Google Ads performance.
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Five tips to create an SEO-friendly FAQ page
FAQs improve SEO rankings as Google values your website for providing all the information needed to take an educated decision. Five ways to get it right.
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Five easy SEO strategies: Increase search engine rankings and gain qualified customers
When using nontechnical techniques, sound marketing principles ultimately lead to increased web rankings. Simple techniques to adopt for Google visibility.
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UX matters for search: Here are two reasons why
Your search engine marketing success hinges upon your site’s UX. Two elements of UX that are particularly relevant to SEO.
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The ultimate guide to strengthen your local SEO strategy
Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands and stay relevant.
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How to win at SERP Monopoly
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of both games is to acquire as many properties as possible.
Post from Helen Pollitt
Why we should stop using DA to measure influencers
Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
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Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
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How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.
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How to understand searcher intent to boost SEO rankings
It’s important to think about the search intent of potential customers. Explore user intent and learn to use this complex system to improve website ranking.
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How to master technical SEO: Six areas to attack now
It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable tips covered.
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Podcast SEO 101: How to optimize your podcast for search engines
Google announced that podcasts will start showing up in SERPs. “Podcast SEO” is a great opportunity to build an audience through search traffic.
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Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
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A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
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The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
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Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
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New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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The evolution of SEO and the shift from point solutions to platform
SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.
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How AI is powering real-time SEO research: Insights and optimization
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools could eliminate the mess of spreadsheets and empower more real-time action.
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