One Link Disavowal Spreadsheet Hack To Rule Them All…
News Flash: Link disavowal research for a hacked client with a ton of backlinks is a huge PITA. Thankfully, I have figured out a cool way to save a huge amount of time keeping spam links in check while maintaining my sanity thanks to Excel’s Conditional Formatting tool. For my very first post on LocalSEOGuide, I figured I’d geek […]
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What are the top 10 most popular search engines?
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
The post Advanced Google Shopping: Is price a proxy for Quality Sc…
So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
The post So we have 45 more characters in AdWords text ads… Now what? appeared first on Search Engine Land.
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Expanded Text Ads: from quirks to testing methods & early results, what we know so far
Marketers share how they are approaching the new text ad format and results they’re seeing.
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How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
KPIs for SEO: measuring SEO success
Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
The post KPIs for SEO: measuring SEO success appeared f…
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google app now delivering restaurant reviews & best-of-lists for local searches
Released today in the U.S., Google says food and drink related searches will now return reviews from top critics and include best-of lists.
The post Google app now delivering restaurant reviews & best-of-lists for local searches appeared first on Search Engine Land.
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How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
The post How to get the old Google Keyword Planner volume data appeared first on Search Engin…
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)
Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with data and happens to be one of my favorite features right now.
How to add Schema.org markup to your email marketing
If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results.
Google AMP is coming to organic search results
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page.
New Google Alert widget saves us from repeatedly Googling ourselves
Searching your name will return a “Stay in the loop” tool at bottom of results that makes it easy to set up a Google Alert for yourself.
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Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
The post Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos appeared first on Search Engine Land.
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How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
The post How does Google’s local algorithm work in 2016? appeared first on Search Engine Land.
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Merkle’s early data on expanded text ad CTRs: results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic.
The post Merkle’s early data on expanded text ad CTRs: results are mixed appeared first on Search Engine Land.
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Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
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Google’s power of censorship: who controls the controllers of the internet?
There is a world outside of Google. But will we know what to do with it once we’re there?