AdWords Converted Clicks sunsets for good in March
The old metric will vanish completely as Conversions measurement fully takes over.
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Google Data Studio now connects to Search Console
Build more flexible reports and combine Search Console data with other data sources.
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What were Google’s biggest search algorithm updates of 2016?
While we’re still piecing together lessons from last year’s wins and losses, here is a visual and entertaining summary of Google’s moves in 2016 that might well help us in predicting where SEO will take us in 2017.
When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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New AdWords interface alpha is rolling out to more advertisers
As Google continues to build out the new UI, more advertisers are getting access.
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Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
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How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
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AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
T…
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
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Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads
The company says efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that led to an increase in removed ads in 2016.
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Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
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Want to see if the same search query is appearing in different ad groups?
Columnist Daniel Gilbert of Brainlabs has the perfect script to help you stay in control of your AdWords queries.
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Spotted: New Google ad label test with green outline on white background
The new look was seen in the UK on desktop.
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Bing Ads launches Automated Imports to sync campaigns from AdWords
Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
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Attention search marketers: ALL keywords are branded keywords!
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
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Google AMP carousels are multiplying!
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
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