New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
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Google sets machine learning loose on new ‘Smart’ display campaigns
Automation take over essentially every aspect of this new campaign format.
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Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
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Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
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Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
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Google did not ban Infowars; did rescind quality example using an Infowars article
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
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Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
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Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
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Here’s a script to stop ads from showing next to offensive videos
Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
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Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
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Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
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Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google’s mobile-first index. In the midst of this noise, it is very easy to get lost with what you actually need to know about the update.
Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23
Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant.
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What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears…
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West …