7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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Google Maps new feature lets users create lists of saved places that can be shared & accessed offline
Users can keep track of saved places and share lists with others via text, email and popular messaging apps.
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Google Data Studio beefs up AdWords MCC integration
A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting.
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Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
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The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
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Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
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Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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AdWords Converted Clicks sunsets for good in March
The old metric will vanish completely as Conversions measurement fully takes over.
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Google Data Studio now connects to Search Console
Build more flexible reports and combine Search Console data with other data sources.
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What were Google’s biggest search algorithm updates of 2016?
While we’re still piecing together lessons from last year’s wins and losses, here is a visual and entertaining summary of Google’s moves in 2016 that might well help us in predicting where SEO will take us in 2017.
When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads.
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New AdWords interface alpha is rolling out to more advertisers
As Google continues to build out the new UI, more advertisers are getting access.
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Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
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How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
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AdWords IF functions roll out for ad customization as Standard Text Ads sunset
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
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The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
T…
Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
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Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads
The company says efforts to crack down on payday loan ads, ads that look like system errors and “tabloid cloaking” ads were among those that led to an increase in removed ads in 2016.
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