SPONSOR MESSAGE: Understanding Ad Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter. …
Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News…
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Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile…
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50+ More Things Every Link Builder Should Know
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable…
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New: View AdWords Data Trends By Time Period In The Graph View
As some sharp eyed users noticed yesterday, Google has now confirmed the roll-out of graphical time period segmentation. A new drop down allows you to view AdWords data by day, week, month and quarter on the graph. The new feature makes it easy to view…
What’s In Your SEM Toolbox? I’ll Show You Mine…
A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially when there are other paid search managers within earshot. Everyone’s got their favorite tools and everyone wants to add their two cents’…
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Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from…
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SearchCap: The Day In Search, August 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? Last month, Google announced some changes in …
DMD Webcast Tomorrow: How to Create Quality Content
Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love”…
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What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…
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Bing Asks Users To Submit Photos For Their Hometown Homepage Photo Contest
In partnership with Discovery Communications, Bing is honoring World Photography Day with a Hometown Homepage Photo Contest. According to the announcement, Bing wants, “Images that highlight and capture the beauty of your hometown.” Starting today through September 3, Bing is asking…
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Google Tests Search Results Overview Snippets Overlay
Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or…
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Demystifying Link Disavowals, Penalties & More
Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To…
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The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…
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SMX East Early Bird Rates Expire this Saturday – Register Now & Save!
Early Bird rates for Search Marketing Expo – SMX East expire Saturday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Join us October 1-3 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in…
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With Amazing Chutzpah Google Claims It Can’t Be Sued In UK Courts
Last year Google was embroiled in controversy over its circumvention of the Safari browser’s cookie-privacy settings (on the iPhone and beyond). As a result the company paid a $22.5 million fine to settle the case with the US FTC approximately a year ago. The FTC summarizes the facts that…
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Spotted: Stunning AdWords Policy Violations, That Facebook & Google Shouldn’t Be Happy About
Behold a brilliant display of Google AdWords advertising policy violations: This ad was spotted by Luke Alley from Avalaunch Media. As it turns out, Alley unearthed a deep pit teeming with ad violations. Search for “facebook support” on Google, and you’ll quickly see the ads are…
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Google Goes Down Briefly
It wasn’t you. It was Google. Specifically, Google.com went down around 3:50pm PT for about five minutes, a very rare occurrence. Other Google services also appear to have had issues. We’ll update if we hear more, but it appears back now. It certainly sparked brief panic on Twitter….
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SearchCap: The Day In Search, August 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per…
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Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up
In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been percolating in the PPC community. Robert Brady wrote a post illustrating that the cost per conversion reported in AdWords does not always match the manual calculation of dividing reported…
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