Léon Foucault Honored With A Google Logo To Mark His 194th Birthday

Today’s Google logo is an interactive image of Foucault’s Pendulum, a device created by French physicist Léon Foucault who was born on this date 194 years ago in Paris, France. The Foucault Pendulum was the first experimental demonstration of the Earth’s rotation on its axis….

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SPONSOR MESSAGE: Smarter Marketing Opportunities with Attribution Modeling

Digital Marketing Depot Webcast: September 19th 1:00EDT/10:PDT – This webcast will focus on identifying the marketing channels that drive conversions. Covario will share case studies demonstrating the importance of attribution modeling in understanding the path to conversion, while maximizing…

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Study Shows No Clear Evidence That Google Plus Drives Ranking

At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keyno…

Live @ SMX East: Trends In Mobile Search

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the…

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How Can You Predict A Site’s Future?

I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today. Remember when we all said […]

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With New Changes, Bing No Longer “Just A Search Engine”

This evening Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices. The…

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Bing Ads Releases New API, Version 9

Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data…

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Google’s Matt Cutts: Spammers Rarely Spam Using Multiple ccTLDs

In a recent video answer by Google’s head of search spam, Matt Cutts, Google said that spammers rarely use multiple or mass number of ccTLDs in an effort to spam. This comment came from Matt Cutts when he answered a question on if it is duplicate content to have the same content on an IPv4…

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Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!

SMX East returns to New York City in just two weeks! Here’s all that’s in store: Proven Tactics: Google algorithm changes making your organic rankings erratic? What’s the best way to profit from increased mobile device traffic? Are Enhanced Campaigns diminishing the effectiveness of your paid…

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Shake Up In Chinese Search Market As Engines Merge

In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso…

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Key Metrics For Success With A Local Business Website

There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader…

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How Search Engines Work — Really!

For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. A…

Search In Pics: Google’s KitKat Bar, Mr. Jingles Pillow & Twitter Cupcakes

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Making Of The KitKat Android Statue: Source: Google+ Google Local London…

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Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks

The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight u…