Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More
As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we’ll reveal our most…
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“We Want, But We Won’t” — Don’t Be Your Web Marketing’s Worst Enemy
My wife and I had a conversation with our daughter the other day about responsibility. The gist was she wanted to do something that interfered with commitments she already made. We talked to her about how you have to honor your commitments, even when t…
The Intersection Of SEO & Web Design
As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before. As we enter 2014, I expect we will continue to see advances in web design that bring even more opti…
Google Again Updates iOS App With Improved Maps Integration
On the heels of a very recent iOS Maps update, Google has further updated and optimized its search app for iOS 7. Some of the changes are cosmetic: “iOS 7 styling and true full screen browsing” for example. There’s also improved image search for the iPad and better integration…
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SearchCap: The Day In Search, December 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey Google announced today it has released its eighth…
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Search Marketing Expo – SMX West Lowest Rates Expire Saturday. Register Now!
Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda, featuring three days of tactic packed sessions, the highest-level networking anywhere, and much more. Six in-depth workshops offe…
Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey
Google announced today it has released its eighth Transparency Report since 2010 when the search engine began providing data on government requests to remove content. According to the latest Transparency Report covering the first half of 2013, Google saw a “significant” increase in the…
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Confirmed: Google Reduces Authorship Rich Snippets In Search Results
The head of search spam at Google, Matt Cutts, has confirmed with us that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. Matt Cutts announced at PubCon a couple months ago that this would happen, sayi…
SMX West Rates Increase Saturday – Register Now & Save $300!
SMX West Super Early Bird rates – the lowest offered – expire Saturday, December 21st. Register now for an All Access pass and join us in San Jose March 11-13. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet others…
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Google Denies A Major Update On December 17th
Yesterday, most of the Google search results tracking tools showed major changes in rankings within Google’s search results but during my analysis of webmaster communication within the discussion forums and social space, I saw very little discussion around changes in rankings at Google. Then,…
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Google Maps Pegman Is Now Santa For Christmas
If you go to Google Maps and look at the Pegman used for browsing street view images, you will see the Pegman is wearing a Santa hat. The Santa Pegman is not new, it was shown to us when Google had a welcome back party for the Pegman in the new version of Google Maps. […]
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What Will 2014 Bring For Local Search? 6 Predictions
Another year is closing and search marketers are anxiously looking ahead to what is on the horizon for local search in 2014. As opportunity grows for businesses to connect with customers via search, so do the challenges of determining the best approach…
SearchCap: The Day In Search, December 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates How much is one US dollar in UK pounds? Google will give you a direct answer to that and many…
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Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates
How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies with the conversion tool that’s built into its search results. But when it comes to Bitcoin, Russian-based Yandex seems to have won the honor of being first to support conversion of…
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Google Launches Improved URL Removal Tool For Third-Party Content
Google has released an improved URL removal tool that the company says was specifically designed to improve the ability to remove third-party content from its search engine. John Mueller, a Google Webmaster Trends Analyst, announced the change on the Google Webmaster Central blog. Google’s…
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Google’s Matt Cutts On Search Spammers: “We Want To Break Their Spirits”
In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage…
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Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold…
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A Look Back On One Crazy Year Of Link Building
If 2012 was the year of Google Algorithm updates — Moz counted 37 big ones compared to the 15 in 2013 and 21 in 2011 — 2013 was the year that link building suffered from a serious identity crisis. It was sidelined, stretched, swindled and spit back out again more times than your average…
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4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn’t see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user…
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SearchCap: The Day In Search, December 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers Spending Record Levels On Paid Search In 2013 Holiday Season An early look at the paid search performance…