SearchCap: The Day In Search, March 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Video: How Google Determines What’s A Paid Link Google head of search spam Matt Cutts released a pretty detailed video discussing the Google…
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Matt Cutts Video: How Google Determines When It Is A Paid Link
Google’s head of search spam, Matt Cutts, released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is…
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Is Chasing AuthorRank A Waste Of Time For SEOs?
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to…
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Odd Google Indexing Bug Causes The Web To Read “Lorem Ipsum”
Lorem Ipsum is commonly used boilerplate text used by the design community to illustrate how the text on a web site or print design will look within the visual graphical creatives. It turned out that the boilerplate text of Lorem Ipsum was used on ever…
Google To Launch New Search Results Design With Larger Fonts & No Underlines Soon?
Over the past few months, Google has been testing many many layouts that made the search results look a bit easier to read by increasing the font size and removing some of the underlines for the hyperlinked content. It seems Google has increased those …
Bing Quietly Adds A Scientific Full Size Calculator
Bing, Microsoft’s search engine, has finally added a full size scientific calculator to their search results. Daniel Rubino from WP Central first noticed this addition on Friday saying that now when you search for a math answer, not only do you get the answer, but you also get an interactive…
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Time For SMBs To Tackle – Or Be Tackled By – Online Reviews
So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration. There’s no doubt that online reviews play an increasingly central role in the consumer path to…
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SMX West Is Next Week; Get the Pass Right for You, Check Out the Options
Search Engine Land’s SMX West conference begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and…
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Now Official: Google Adds Restaurant Menus To Search Results
That Google menus experiment we told you about a couple weeks ago? It’s now official. But it’s only available in the U.S. at the moment. Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily…
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SearchCap: The Day In Search, February 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to…
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New Bing Ads Editor Version Now Available
Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the…
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Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the…
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Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013
In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the…
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AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports ab…
When To Consider A Backlink Cleanup
If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow…
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How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors
Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the…
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6 Essentials Of E-Commerce SEO You’re Probably Still Missing
Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO pro…
Search In Pics: Yahoo’s 19th Birthday Cake, Google Jugglers & Canadian KitKat Android Statue
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Turns 19 Tomorrow – Their Birthday Cake: Source: Flickr Google…
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Google Yanks Fake FBI Listing From Google Maps, Puts New Blocks In Place To Stop Further Abuse
In response to a string of cases where fake business/organization listings have been added to Google Maps, Google says it has removed those listings and put in place new hurdles to make it more difficult for this kind of abuse to get through its system…
SearchCap: The Day In Search, February 27, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) West Begins In 2 Weeks – Register Now! Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San…
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