Google’s Matt Cutts Explains The Differences Between 404 & 410 Status Codes
Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more…
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Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings
Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West,…
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Videos: Comparing Cortana & Siri & Google Now
Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft’s answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo…
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Report: Google Now Master Of Lobbying, Backroom Dealing
An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google…
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Bing Ads To Give Agencies More Functionality To Manage Client Relationships
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functiona…
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan…
The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…
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5 SEO Tips To Boost Page Speed
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site?…
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Noteworthy, No Hype – What to Expect at SMX Advanced in Seattle
Ask a search marketer what they love – and hate – about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX…
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Report: Google Running Another Test To Map In-Store Sales To AdWords Ads
When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on…
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SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of…
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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data tha…
Twitter Quietly Adds Search For Timelines & Lists
Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any announcement about this, but it’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The…
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How To Repurpose Content Without Looking Like A Total Jerk
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…
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A Complete Guide To The Essentials Of Post-Hummingbird SEO
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continu…
WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial H…
Search In Pics: Google & Bing Light Bulb Signage, Superman Suits & World Cup Google Soccer Ball
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google World Cup Soccer Ball & Caxirola: Source: Google+ Google GSOC…
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Percy Julian Gets Google Logo Marking The Famous Chemist’s 115th Birthday
Today’s Google logo honors renown chemist Percy Lavon Julian, the first African American scientist to be inducted into the National Academy of Sciences. During his career, Julian made a number of significant chemical advancements, including the creation of Aero-Foam, a soy-based product…
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SMX London: Inspiring Keynote, Exceptional Networking
Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re…
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SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid Search Earlier this week, everyone went bananas over a rumor that paid search query data was…
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