LinkedIn’s New “Galene” Search Platform Offers Broader, More Relevant & Faster Results
Last week, Linkedin announced it had rolled out a newly upgraded search platform Galene, designed to offer broader searches and more relevant results that are now delivered twice as fast. According to the announcement, LinkedIn began building Galene mo…
Right To Be Forgotten Won’t Happen On Google.com
Many searchers and Google users are asking, will the Right To Be Forgotten form be a feature and option coming to the US on Google.com. The answer is no! A few weeks ago, Google told us the removals will only be available in the European Union, that is…
WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools
Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the …
10 Questions To Ask When Creating A Link Building Campaign
One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…
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A Defense Of Broad Match For SEM
“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style…
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SearchCap: Doodle 4 Google Winner, Right To Be Forgotten Disclosure & World Cup Ads On Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014 Did you know that your paid search ads are susceptib…
How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard…
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A Marketer’s Guide To Using Regular Expressions In SEO
Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal, but they’re incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer:…
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Yes, Google Will Disclose “Right To Be Forgotten” Removals
The Guardian reports that Google may add a indication in the search results that content has been removed due to the Right To Be Forgotten European Union requirements issued last month. Google told us a couple weeks ago that they will indeed add disclo…
Doodle 4 Google Winner Awarded $30,000 Scholarship & Spot On Google’s Homepage
Today’s Google logo is an illustration by eleven-year old Audrey Azhang, this year’s Doodle 4 Google winner. In response to the question, “What would you invent to make the world a better place?” more than 100,000 Google Doodle contest entries were received from students in…
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Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was…
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SearchCap: Google On Site Moves, Google Shopping API, Greece Okays Google Maps Street Views
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology The Telegraph reports Google has taken down a Google Doodle, aka…
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Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology
The Telegraph reports Google has taken down a Google Doodle, aka Google Logo, from Google UK and some other countries, out of respect for D-Day. The Doodle featured Japan’s Honinbo Shusaku, a top professional Go player. Go is a board game for two players that originated in China more than…
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Google Introduces New Content API For Google Shopping
Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping…
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Right To Be Forgotten “Small Thing” Vs. Copyright Takedowns Says EU Commissioner
European Commissioner for Justice Viviane Reding was quoted in a BBC interview saying that the Right to Be Forgotten (RTBF) will be relatively easy for Google to administer. She asserted that, compared to the millions of copyright removal requests Google deals with, the thousands of RTBF requests…
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Learnings From SMX London: The Impact Of Social On Search
SEOs and Social Marketers speculate on the impact that Social Media marketing has on how well their websites perform in search results. There has been much conjecture with many people interpreting an array of correlations as causation. Both Google’s Matt Cutts and Bing’s Duane Forrester…
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Search In Pics: Google Analytics Bot, Larry & Sergey Aging & Google’s Don’t Be Evil Room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Analytics Android Figurine: Source: Google+ Google Analytics Chinese…
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Survey Finds Organic Search Delivers The Best ROI For Local Businesses
We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head…
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Google Updates Documentation & Guidelines On Moving A Site
Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1)…
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After 5 Years In Dispute, Greece Approves Google Maps Street View Images
ABC.com reported yesterday that Google Maps has launched street view images in Greece. According to the story, Greece authorities blocked Google Maps Street Views five years ago because of privacy issues. According to ABC.com: Company officials said th…