SMX East 2014 Day One Live Blog Coverage
Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny Sullivan, BruceClay.com #SMX Blog: The…
SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing …
Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast
Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do…
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SPONSOR MESSAGE: Bing Ads Brings Gifts: Holidays by the Numbers
In a joyous season of sales and snow, Bing Ads shows you where the time and money goes… Light up your screen and count the spend during the lucrative holiday retail season. Last year’s holiday retail market was valued at $601.8 Billion. To top it this year, we’ll have to make…
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Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”…
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It’s Not (All) About The Links: Communicating For Outreach
You’ve researched and identified your link building targets, but what’s the best way to speak to them?
The post It’s Not (All) About The Links: Communicating For Outreach appeared first on Search Engine Land.
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How To Create A 301 Redirect Map
Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
The post How To Create A 301 Redirect Map appeared first on Search Engine Land.
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Google Testing Smartphone Friendly Icon In Search Results, Again
Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPho…
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling…
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An AdWords Script To Make Exact Match, Well…Exact
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a…
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User-Centered SEO: Creating Long-Term Value
CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and center is quite different from SEO practices of yesteryear. While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that…
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Calculating The Risk Of Search Engine Spam
Contributor Shari Thurow describes what can happen if you don’t follow search engine guidelines on SEO.
The post Calculating The Risk Of Search Engine Spam appeared first on Search Engine Land.
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Udi Manber Moves To YouTube As Head Of Search
Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A Google…
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Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?
Google began rolling out Panda 4.1 last week into this week but we already have the winners and losers report from SearchMetrics. The biggest winners for Panda 4.1 based on this early report are sites in the news, content and download portal realm. Whi…
Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.
The post Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO appeared first on Search Engine Land.
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Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine…
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World War II, Communisim Subtext In Right To Be Forgotten
From an American legal perspective the recently established European Right to Be Forgotten (RTBF) is a disaster. It’s a confusing, vague, impractical and possibly even dangerous decision. But from a European historical perspective it makes considerable sense. The different histories of the US…
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Google Marks How Big Its Grown With Animated 16th Birthday Logo
Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By…
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SearchCap: End Of Yahoo Directory, Managing Negative SEO & Google’s Panda 4.1 Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close For some, it may seem like there has always been Google,…
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SPONSOR MESSAGE: The Display Retargeting Planning Guide
Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, includin…