Google Mobile Multi-Colored Line Separators Now Live
Google seems to be rolling out the new mobile interface where they show Googley colored line separators in the mobile search results.
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Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.
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Google Local Pack Displaying Logos In Web Search Results
Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.
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How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?
Google’s mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
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SearchCap: Google Webmaster Tools Upgrade, Yoast Plugin Bug & Mobile Growth
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Yoast WordPress SEO Plugin Vulnerable To Hackers
Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin.
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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
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Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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How Competitive Analysis Leads To A Better B2B SEO Program
A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client.
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More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
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Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool.
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The Growth Of Direct Answers: How Should SEOs React?
More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects.
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SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Patrick Pichette, Google’s CFO To Retire
Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement.
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SPONSOR MESSAGE: Connecting Online and In-Store Marketing Strategies
This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return custome…
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
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Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets
Bing will turn its predictive science smarts toward the unpredictable college basketball tournament.
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Prediction: Apple Will Not Renew Google As Safari Default Search Engine
I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…
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Adidas, Nike & Auditing hreflangs For Explosive SEO Results
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
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The Next Generation Of Structured Data: Taking Markup To The Next Level
Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data.
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