Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
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New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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Who Invented The Mechanical Television? John Logie Baird Google Doodle Marks TV’s 90th Anniversary
On this day in 1926, John Logie Baird demonstrated his “televisor” invention for the Royal Institution and London’s “The Times.”
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SearchCap: PPC Mistakes & Fixing Old Links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Tying Keywords to Conversions in a ‘Not Provided’ World
Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…
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SMX West Early Bird Rates Expire Saturday. Register Today!
Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and save $200. Join us for three days of: Quality, unbiased content: SMX is programmed by the Search Engine Land editorial team. So rest assured you’ll be getting the most out of your investment. We…
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PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
Have you ever inherited a PPC account so poorly managed it made you scratch your head in confusion? Columnist Pauline Jakober shares her stories and tries to guess the underlying motive.
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Preserve Your Content Ecosystem By Fixing Link Rot
Columnist Garrett French notes that in many verticals, content resources have gone missing over the years. That’s where you come in.
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Machine Learning With AdWords Scripts And Google Prediction API
In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.
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Google Launches Streamlined Lite Version Of Mobile Search Interface For Slower Connections
Have a slow connection on your mobile device? No worries, Google will give you a lite version of the search interface to speed things up for you.
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SearchCap: Google Panda & Penguin, Bing Ads Upgraded URLs & Getty Images Partners With Bing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads Adding Support For Upgraded URLs
The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads.
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Link Risk Management: Are You Using This Critical SEO Tactic?
Columnist Stephan Spencer warns that if you don’t regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all.
The post Link Risk Management: Are You Using This Critical SEO Tactic? appeared first on Search Eng…
Putting “Mobilegeddon” In Perspective
Worried about Google’s impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.
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How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.
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Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
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Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes
It has been over 4 months since a Google Penguin or Panda update and Google’s John Mueller tells us the data updates are currently done manually.
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Microsoft & Getty Images Announce Partnership & Drop Infringement Lawsuit Over Bing Images
On Monday, Getty Images dropped their lawsuit against Bing Images and on Tuesday they signed a new partnership deal with Microsoft.
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SearchCap: Voice Search, DuckDuckGo Answers & Google Bolding Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Voice Search, DuckDuckGo Answers & Google Bolding Answers appeared first on Search Engine Land.
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Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.
The post Report: Google To Launch Search Service To Connect Searchers To Home Service Providers app…