SEO & The Zero Moment of Truth
Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.
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Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates
In preparation for tomorrow’s Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates.
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The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
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Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
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Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Sign
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. View From Google’s San Francisco Office: Source: Google+ GIF: Google…
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Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug
Google review snippets are now back after a bug that caused them to drop out of much of the search results for about a week.
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Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
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Google: AMP Not Yet A Search Ranking Signal
In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.
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Google App Updates Will Include New Animations & Ability To Change Google Logo Colors
9to5Google.com reports users will be able to change the color of Google logo using a “finger painting-like” feature.
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The Death Of Search Marketing Expertise
Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better.
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Google Is Fixing The “Permanently Closed” Problem
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
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Setting Local SEO Expectations: 3 Points To Hit Early And Often
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.
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Google Explains How Search Console Reports Work
Why are the reports in the Google Search Console delayed? Google explains.
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How Are You Managing Social Media Risk?
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media…
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