Report: search drives 10X more traffic to shopping sites than social media
Search is single largest traffic driver to websites according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics…
Please visit Search Engine Land for the full article.
How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
The…
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box.
The post The rise of personal assistants and …
Search in Pics: Google firing squad, butterfly & Twitter jamming at Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Butterfly: Source: Google+ Google’s firing squad: Source:…
Please visit Search Engine Land for the full article.
Google documents Google My Business local ranking factors
Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories.
The post Google documents Google My Business local ranking factors appeared first on Search Engine Land.
Please visit …
SearchCap: Travel & retail report, first page bids & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Travel & retail report, first page bids & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdGooroo releases travel and retail keyword results after Google’s right rail ad change
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
The post AdGooroo releases travel and retail keyword results after Google’s right rail ad change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
First-page minimum bids continue to rise in wake of Google desktop SERP changes
Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.
The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeare…
From waste to win: watch how a simple change affects AdWords performance
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control.
The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine…
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google launches its giant mobile search ads for auto makers in the US
Ads for nearby dealers are also now available in mobile search in the US.
The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
International PPC: How to deal with currency fluctuations
If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you.
The post International PPC: How to deal wit…
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers.
The post A century of celebrating Mom: smart ad strategies for the mother of all holidays appe…
Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
The post Google adds share feature to Knowledge Graph panel appeared first on Search Engine Land.
Please visit Search Engine Land for the full articl…
Google AMP listings feature live In 12 countries
The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US.
The post Google AMP listings feature live In 12 countries appeared first on Search Engine Land.
Please vis…
SearchCap: Google image saving, link building outreach & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google image saving, link building outreach & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro
Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….
Please visit Search Engine Land for the full article.
The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
The post The real impact of Google’s new paid search ad layout on organic search appeared first on…
Please visit Search Engine Land for the full article.
Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google images can now be saved on desktop & accessed via a mobile device
After launching the image-saving feature on mobile last November, Google now lets logged-in users save images on desktop.
The post Google images can now be saved on desktop & accessed via a mobile device appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.