Google launches AdWords conversion data import solution for Salesforce
Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners.
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Get an exclusive look into SocialPro, only 2 weeks away
We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied, but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those…
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Google tests new look for “people also search for” feature
Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature.
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Review improvement strategies for franchise and multi-location companies
With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews.
The…
Google has no good explanation for why “Crooked Hillary” isn’t a suggested search
Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do similar for Clinton, raises questions.
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SearchCap: SEO e-commerce, Google shopping & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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My SEO optimized & UI-friendly e-commerce Frankenstein
If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.
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Are we making SEO too complicated?
SEO has a lot of moving parts — and that can mean a lot of wasted time and effort if we’re not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
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Search in Pics: Google feng shui, weave & free Chromebooks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google sending free Chromebooks to some?: Source: Twitter Google weave:…
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Copa América 2016 schedule attached to Google doodle marking tournament’s 100th anniversary
Formerly known as the South American Fútbol Championship, Copa América is the longest-running continental fútbol competition.
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Last chance to enter the Biggest Search Geek Contest and win a free trip to SMX Advanced
Want a free ticket to SMX Advanced search marketing conference, complete with hotel and airfare? Then enter the 8th Annual SMX Biggest Search Geek Contest and prove you’re the geek to beat! The contestant who answers the most questions correctly in the shortest amount of time will win the…
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SearchCap: Google testing tool, DuckDuckGo features & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google testing tool, DuckDuckGo features & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
The post With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last week appeared first on Sear…
Google shows its support for Gay Pride Month with rainbow-art for LGBT search terms
Searches for terms like “gay pride month,” “gay rights” and “LGBT” will return results with a rainbow ribbon strung across the top of the page.
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DuckDuckGo adds date filters & sitelinks to search features
DuckDuckGo has added two new search filters to their privacy oriented search engine.
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Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
The post Decision trees for SEM segmentation appeared first on Search Engine Land.
Pl…
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
The post 9 easy-to-miss crawl reports in Screaming Frog and DeepCraw…