Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
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How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
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Suffered a rankings drop? Use this checklist to diagnose why
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.
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SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Feed your search marketing obsession at SMX East
You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for…
Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
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Earned engagement and fragmented audiences: kickstart your process in the enterprise
Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications.
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Rotating ad copy: What traffic are you missing out on?
Want to see where your ad tests are finished, and what traffic you’re losing by letting them run on? Columnist Daniel Gilbert of Brainlabs has a script for that.
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Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings.
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Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
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SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google percentage ratings, PPC & Asia appeared first on Search Engine Land.
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Google testing ratings percentage instead of yellow ratings stars in text ads
Attention-grabbing yellow is replaced with a light gray font.
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3 common mistakes made in do-it-yourself PPC
Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
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7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
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SearchCap: Google Search Console emails, EU antitrust expanded & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Search Console emails, EU antitrust expanded & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
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Report: EU responding to Google antitrust search-quality defense with new objections
Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position.
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The perfect local SEO landing page
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.
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Search in Pics: Matt Cutts body armor, portable farmers market & Google rents out Great America
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Matt Cutts in body armor after joining the Digital Defense team: Source:…
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Using automation to execute PPC strategy
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.
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